ESPN Digital Media – Overview
ESPN, the leading multinational, multimedia sports entertainment company, is guided by a mission to serve fans wherever sports are watched, listened to, discussed, debated, read about or played.
Central to this mission are ESPN’s Digital Media properties – the leading collection of digital sports assets in the world, reaching an average of at least 65 million fans worldwide every month. ESPN Digital Media properties include 15 online sites, eight mobile applications and multiple broadband services:
- Web Sites: a stable of more than a dozen online sites providing news, scores, information and analysis, video and audio content, fantasy games, stats and more. Sites include: ESPN.co.uk, ESPN.com, ESPNsoccernet.com (English), ESPNCricinfo.com, ESPNScrum.com, ESPNF1.com (English, French, Japanese), ESPNdeportes.com (Spanish), ESPN.com.br (Brasil/Portuguese), ESPN.com.au (Australia). Through joint ventures in Asia and Canada, ESPN sites also include ESPNSTAR.com (27 ESPN STAR Sports territories in Asia), ESPNSTAR.com.cn (China), ESPNSTAR.com.hk (Hong Kong), ESPNSTAR.com.tw (Taiwan), TSN.ca (Canada/English) and RDS.ca (Canada/French).
- Mobile: ESPN mobile products and services include mobile web sites for many of the above online brands, a stable of top-ranked apps for phones and tablet devices, mobile video and mobile TV, sms and mms text services, mobile audio, authenticated streaming services and more. Globally ESPN mobile products reach tens of millions of sports fans every month.
- Broadband and Online Video: ESPN was a pioneer in online video, and is the leading online sports video provider in the world. In addition to extensive libraries of online video available via its Web sites, ESPN offers broadband services around the globe under the ESPN3.com, ESPN Player and ESPN Play brands, delivering live and replay sporting events, as well as other video content to fans over broadband connections.
- Games: ESPN digital properties offer casual online games and an extensive array of fantasy games
ESPN in Europe operates an industry-leading portfolio of digital services from its London and Bangalore offices, including ESPN.co.uk, ESPNcricinfo.com, ESPNscrum.com, ESPNsoccernet.com, ESPN Goals, ESPNF1.com, as well as the pan-European broadband service ESPN Player. Collectively, the sites and services reach nearly 12 million sports fans every month. In 2007, ESPN acquired Cricinfo.com – the world’s leading cricket destination online – and Scrum.com, a leading rugby news and information site, and subsequently re-branded the sites. In August 2008, ESPN acquired Racing-Live.com, the leading independent motor racing website, and launched a re-branded and re-designed site — ESPNF1.com — in January 2010. In August 2010, ESPN in the UK launched ESPN Goals, a comprehensive mobile football service delivering live video, scores and news. In the UK, ESPN is the fourth most-visited sports destination among all digital sports publishers. ESPN’s broadband service, ESPN Player is available in more than 40 countries across Europe, delivering a range of live and as-live sporting events.
In Latin America, ESPN operates three websites. ESPNdeportes.com, one of the leading Spanish-language sites in Latin America, averages more than 95 million page views every month. For rugby fans, Scrum.com provides the most thorough overview of the sport, including local information geared to the Argentine market. ESPN.com.br is offered in Portuguese for the passionate sports fans in Brazil. ESPNsoccernet.com, among the world’s leading digital football destinations, provides coverage of the beautiful game around the world.
ESPNcricinfo is among the leading digital destinations for the entire Indian sub-Continent and is the leading cricket resource in the world. ESPN Star Sports – ESPN’s joint venture with STAR –ESS maintains three leading sports sites: espnstar.com (Asia), espnstar.com.tw (Taiwan), and espnstar.com.cn (China), which are offered in English, Taiwanese, and Mandarin, respectively. ESPN’s broadband platform is also available as ESPN Play and ESPN3.
In Australia and New Zealand, ESPN’s sites are the leading online sports provider, reaching more than a million unique users per month and averaging nearly 40 minutes per user, with ESPN.com, ESPNcricinfo and ESPNsoccernet leading the way. Additionally, ESPN mobile sites and apps are the Australian and New Zealand sports fan’s top choice for sports news and info on the go, with fans visiting more than 8.5 million times per month.
ESPN also operates ESPN3.com in Australia, a 24/7 broadband video network that delivers more than 2,000 live sports events per year to fans that are also subscribers to ESPN affiliate partners. In Australia is available at no extra cost to Foxtel and Austar sports tier subscribers. In New Zealand, ESPN3.com is available at no extra cost to Sky New Zealand sports pack multi-room subscribers. ESPN3.com offers live and/or replay access to all UEFA Champions League matches, American college sports (including NCAA football and the BCS Bowl games, and NCAA Basketball including the NCAA March Madness® Championship Tournament).