X GAMES GLOBAL EXPANSION CONTINUES WITH TV DEALS IN NEW HOST MARKETS, SYNDICATION DEALS IN MULTIPLE OTHER COUNTRIES
With the 2013 X Games global expansion about to launch in Aspen, the growth of the X Games is taking another step in its own progression, as ESPN and its Local Organizing Committees (LOC) announce agreements with TV partners in each of the four host markets outside of the United States, as well as multiple syndication agreements in other markets. This first group of television partners around the world will be joined by others in the months ahead, as ESPN continues discussions with potential distributors around the world.
In addition to these partners, ESPN and ABC networks in the United States and countries around the world will also televise and stream coverage of the X Games events. Local television coverage varies by country and should check local listings for further details.
As the 2013 X Games schedule launches, television coverage of X Games Aspen will be seen in 184 countries, reaching more than 430 million homes.
X GAMES HOST MARKET TV PARTNERS
ESPN and it’s LOCs have reached deals with television partners in each of the four non-US event host markets – France (X Games Tignes), Brazil (X Games Foz do Iguaçu), Spain (X Games Barcelona) and Germany (X Games Munich).
• France – Canal+: In France, ESPN partners with Canal+ Events for X Games Tignes, and has reached agreement with Canal+ for a combination of live and delayed coverage for all six global X Games events, including as much as 120 hours of live coverage and up to 50 hours of highlights and packaged programming. The leading pay-TV provider in France, Canal+ is a leader in television and multi-screen technology, and will provide coverage across its Canal+ and Canal+ Sport channels.
• Brazil – Rede TV: In Brazil, where ESPN partners with Brunoro Sport Business for X Games Foz do Iguaçu, ESPN has reached an agreement with Rede TV – one of Brazil’s leading television networks – will bring Brazilian fans at least 10 hours of live coverage from X Games Foz do Iguaçu, live or delayed coverage from each of the other five X Games events, as well as highlights, news and information coverage of X Games events.
• Spain – MarcaTV, TV3: In Spain, where ESPN partners with Seven Marketing for X Games Barcelona, ESPN has reached agreements with Marca TV to provide Spanish-language coverage and with TV3 for exclusive coverage in Catalan. Marca TV will also provide a combination of live and delayed coverage of all six X Games events from around the world. TV3 will provide live, delayed and highlight coverage from all six X Games events across its channels (TV3, Esport3, Super3 and 3/24), with more than 20 hours of live coverage from X Games Barcelona.
• Germany – ProSiebenSat.1 Group: In Germany, where ESPN partners with Munich Olympic Park for X Games Munich, ESPN and ProSiebenSat.1 Group have reached an agreement for a combination of live, delayed and highlights programming on Pro7 free-to-air and pay TV channels, as well as delivering an X Games channel with live streaming and on-demand video on their video portal MyVideo.de . TV and digital coverage will include extensive live, delayed and packaged programming around X Games Munich as well as live and delayed coverage of all five other X Games events.
ADDITIONAL X GAMES TV PARTNERS
In addition to the host markets, ESPN has finalized multiple initial syndication deals in key markets, including:
• Denmark – DR: DR is Denmark’s national broadcasting company and the oldest and largest media outlet in the country. DR will deliver live and highlights coverage of all six X Games events to fans throughout Denmark on its newly re-launched channel DR3.
• Italy – Sky Italia: Sky Italia, the leading pay television provider in Italy, will deliver up to 30 hours of delayed and highlights coverage of X Games Aspen, X Games Tignes and X Games Los Angeles to fans in Italy.
• Norway – NRK: The national television and radio broadcaster in Norway, NRK is the country’s largest media outlet and will deliver extensive live, delayed and highlights coverage of all six X Games events across its free-to-air channels.
• Sweden – SVT: One of Sweden’s leading national media outlets, SVT will deliver up to 40 hours of live and delayed coverage of X Games Aspen and X Games Los Angeles.
• Canada – TSN, RDS: TSN, in which ESPN is a partial owner, will provide live and highlights coverage of X Games throughout the year, beginning with 22 hours of programming around X Games Aspen (including 14 hours of live coverage), at least 20 hours of live, delayed and highlights coverage from X Games Los Angeles and at least 20 hours of coverage across the other four events. Additionally, RDS, the French-language sister-network to TSN, will provide at least 60 hours of coverage across the six events to French-Canadian fans.
• China – Shanghai Media Group, Guangdong TV, POWER Sports, ESPN Star Sports: For Chinese action sports fans, leading Chinese television and media companies, Shanghai Media Group (Great Sports channel), Guangdong TV (Guangdong Sports Channel) and nationwide sports channel POWER Sports will each provide at least 10 hours of highlights programming on their channels from the six X Games events. In hotels and foreign compounds in China, News Corporation-owned broadcaster ESPN Star Sports (in which ESPN was a joint venture partner until Oct. 2012) will deliver at least 60 hours of highlights and packaged programming coverage from the six events on its networks.
• Hong Kong – TVB: Hong Kong’s leading free-to-air channel, TVB will provide at least 12 hours of highlights and packaged programming on its channels from the six X Games events.
• India – ESPN Star Sports: News Corporation-owned broadcaster ESPN Star Sports will bring fans in India at least 60 hours of highlights and packaged programming coverage from the six events on its networks in India.
• Japan – NHK: Japan’s national broadcaster will provide at least four hours of highlights coverage from X Games Aspen.
• Southeast Asia – Fox Sports: Fox Sports will bring fans in Southeast Asia at least 60 hours of highlights and packaged programming coverage from the six events on its networks throughout Southeast Asia.
• Europe (pan-Regional) – Extreme Sports Channel: One of the leading action sports media outlets, Extreme Sports Channel and ESPN have reached an agreement for 60 hours of delayed programming and highlights across all six X Games events. The channel, dedicated to delivering top action sports programming 24/7/365, will bring X Games content to more than 30 countries across Europe (some territorial blackouts apply – see local listings for details)
• Worldwide – SNTV: One of the world’s leading sports video news agencies, SNTV will feature expanded highlights coverage from each day of all six X Games events across its wire services.
• Worldwide – Laureus: Laureus, comprising the Laureus World Sports Academy, the Sport For Good Foundation and the Laureus World Sports Awards, will feature highlights from X Games Aspen.
ESPN NETWORKS COVERAGE WORLDWIDE
In addition to its third-party television partners, ESPN networks around the world will deliver extensive live, delayed and highlights coverage from all six X Games events in 2013. Among the markets in which ESPN networks will deliver extensive live and/or delayed coverage of X Games events are:
• United States: ABC, ESPN, ESPN2 and ESPN3 will deliver US fans live coverage of all six X Games events, as well as packaged programs, highlights and delayed replay coverage.
• Spanish-speaking Latin America: ESPN’s multiple television and broadband networks throughout Spanish-speaking Latin America will deliver extensive live and delayed coverage of X Games events.
• Brazil: ESPN Brazil will provide extensive live, delayed and studio coverage of all six X Games events on television and via broadband streaming.
• Australia, New Zealand, Pacific Islands: ESPN, ESPN2 and ESPN3.com will deliver extensive coverage of the six X games events to fans in Australia, while ESPN will bring live and delayed coverage to New Zealand and the Pacific Islands.
• Europe: ESPN America will deliver a combination of live and delayed replay coverage of all X Games events to more than 20 million households in more than 40 countries.
• Middle East and Africa: ESPN networks in the Middle East, Israel and Africa will bring fans live, delayed and highlights coverage of all X Games events.
Scheduling details vary by region and by event, and fans should see local listings in the weeks and months ahead for details.
The 2013 X Games season kicks off a new era, with the global expansion’s six-event schedule – featuring eight sports, 26 disciplines and new iconic venues — Aspen, Colo., USA; Tignes, France, Foz do Iguaçu, Brazil; Barcelona, Spain; Munich, Germany, Los Angeles, Calif., USA – they will combine to offer the most wide-ranging program of sports and disciplines in X Games history. 2013 will also see the addition of Mountain Bike Slopestyle, Women’s Skateboard Park and the return of BMX Freestyle Dirt.