ESPN, Coral agree sponsorship of European Football Coverage
- Multi-platform, integrated agreement with Coral across TV and online;
- Branded “Euro Goals with Coral” section online at ESPNFC.com and ESPN.co.uk
ESPN has reached agreement with Coral, the sports betting company, as the exclusive sponsor for its televised coverage of key continental European football leagues.
From December, Coral will sponsor ESPN’s televised match coverage of Italy’s Serie A, Germany’s Bundesliga, Netherlands’ Eredivisie and France’s Ligue 1. On TV, Coral pre- and end-break TV bumpers will appear on ESPN’s various live and preview/review shows around these leagues.
The agreement also extends online, connecting Coral with sports fans across ESPN’s multi-platform football offering. Coral display banners and rich-media ads will appear online on ESPN.co.uk and ESPNFC.com, the sports media company’s worldwide multimedia football initiative. Additionally, a new Euro Goals with Coral section on ESPN.co.uk will provide fans with video highlights from European leagues.
Jehan Shah, associate director, advertising sales, ESPN EMEA: “This agreement reflects how we can deliver value to top-flight advertisers, connecting them with loyal and passionate football fans across multiple screens. Our multi-platform coverage of Europe’s top football leagues is a popular part of the ESPN offering to fans and brands.”
“This is a major coup for Coral. ESPN’s coverage of European football is outstanding and we’re very excited to see the benefit of working with such a prestigious and worldwide brand,” said a Coral spokesman.
The Bundesliga, Serie A and Ligue 1 are part of ESPN’s coverage of a wide range of UK and European football, which also includes the Barclays Premier League, the FA Cup, UEFA Europa League and other European domestic leagues. In addition to live and exclusive TV coverage of these leagues and other top European leagues, fans can find discussion and analysis of the latest in football on ESPNFC Press Pass, ESPN’s daily football show looks at the global game with a global perspective.