ESPN AWARDED MOBILE RIGHTS FOR BARCLAYS PREMIER LEAGUE IN UK
Adds Mobile Rights to Barclays Premier League TV Rights Starting in 2010/2011 Season
ESPN are delighted to announce that they have been awarded the exclusive mobile highlight rights to all 380 Barclays Premier League matches per season over the next 3 seasons. The rights will allow ESPN, also a Barclays Premier League television partner, to deliver in-match, post-match and customized highlights, including goals, to football fans in the UK.
Said Lynne Frank, senior vice president and managing director, ESPN – Europe, the Middle East and Africa, “Mobile devices are an indispensible lifeline for football fans, who expect easy, quick access to the latest goals and action wherever they are. Adding these rights will allow us to advance our commitment to delivering great sport across the many screens UK fans use each day. Since we launched ESPN in the UK less than 250 days ago, we have been dedicated to building the foundation of a long-term relationship with UK sports fans. This is another big step in that process.”
Premier League chief executive Richard Scudamore said, “ESPN’s purchase of Barclays Premier League mobile clip rights demonstrates their commitment to the competition and the fans. Mobile is an increasingly important technology as hand held devices become ever more sophisticated, therefore a good offering with a strong partner is important to us both in terms of accessibility and complementing live coverage.”
ESPN will announce specific plans and products that utilize these rights and connect fans to the Barclays Premier League in the weeks ahead. The new products and services will join ESPN’s growing mobile platform that includes mobile web sites for ESPN.co.uk, ESPNSoccernet, ESPNCricinfo, ESPNScrum and ESPNF1, as well as apps.
The rights are the latest addition to ESPN’s multimedia portfolio, and will complement the company’s television and online properties in the UK.
On television, from next season ESPN and ESPN HD will feature live and exclusive coverage of 23 Barclays Premier League matches, 25 FA Cup matches, 43 Guinness Premiership rugby matches, 30 Clydesdale Bank Premier League matches, 27 UEFA Europa League matches, German Bundesliga, the NFL’s Monday Night Football, UFC, AFL, French Top 14 rugby, DTM, and much more.
ESPN’s television business also includes ESPN America – the only European channel dedicated to North American sport, and ESPN Classic – dedicated to celebrating the history, heritage and passion of sport.
Online, ESPN’s portfolio of industry-leading sites includes top news and information sites ESPN.co.uk, ESPNCricinfo.com, ESPNSoccernet.com, ESPNScrum.com, ESPNF1.com as well as broadband service ESPN Player.
Based in Bristol, Conn., ESPN, Inc. is the world’s leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.
ESPN International has grown to include ownership — in whole or in part — of over 45 television networks outside of the United States, as well as a variety of brand extension businesses, which allow ESPN to reach fans in 200 countries and territories.
In the UK, ESPN now includes a portfolio of television and digital brands including ESPN Classic, ESPN America, ESPNcricinfo.com, ESPNscrum.com, ESPNsoccernet.com, ESPN Player and ESPNF1.com.
ESPN launched its live sport channel in the UK on 3rd August, 2009. The channel features exclusive live coverage of the Barclays Premier League, Clydesdale Bank Premier League, Europa League, Italian Serie A, German Bundesliga, UFC, French Top 14 Rugby, NBA and much more. From next season, the channel will also also add exclusive live coverage of 25 FA Cup matches per season and 43 exclusive Guinness Premiership rugby matches per season.
ESPN Classic now has five networks (UK, French, Italian, pan-European and Middle Eastern feeds) available in over 40 countries, and ESPN America has rights to show NFL, NHL, MLB and NCAA Football and Basketball across Europe, available in 43 countries. Online, Soccernet is the destination of choice for football fans worldwide. ESPN acquired cricinfo.com – the world’s leading cricket website – and scrum.com – a leading rugby news, features and information portal – in summer 2007. ESPNplayer.com – the company’s signature broadband service – launched in Europe in January 2008. In August 2008, ESPN acquired the world’s leading independent motor racing website, Racing-Live.com which was rebranded to ESPNf1.com in February 2010.