– TSN CLASSIC BOWL CHAMPIONSHIP to be broadcast over 10 weeks –

The TSN CLASSIC BOWL CHAMPIONSHIP will be broadcast on TSN2 every Tuesday at 8 p.m. ET over the next ten weeks beginning on Tuesday, August 31. The made-for-television event played at Mississauga’s Classic Bowl features more than 100 of Canada’s Top tenpin bowlers competing for $10,000 in cash prizes.

TSN CLASSIC BOWL CHAMPIONSHIP is owned and operated by TSN Events and is conducted in cooperation with Bowl Canada.

About TSN Events

Established in 2003, TSN Events was created to develop a wide-variety of original branded programming and event platforms to supplement TSN’s traditional live sports and news coverage. TSN Events acquires sports marketing rights, develops original programming and grassroots initiatives, and leverages the strength and capabilities of the TSN brand to meet customer objectives and exceed fan expectations. TSN Events’ assets include NASCAR Canada, TSN Curling Skins Game at Casino Rama, TSN Classic Bowl Championship and the Degree Poker Championship.

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For More Information:

Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@ctv.ca

This year’s combined 124-game national broadcast package is part of TSN and TSN2’s multi-year broadcast and digital rights agreement with the NHL. A total of 76 regular season games will air on TSN, with 70 games featuring at least one Canadian team. TSN also retains exclusivity of WEDNESDAY NIGHT HOCKEY, during which there are no other national or local NHL telecasts.

TSN2’s regular season schedule features 48 live NHL games showcasing non-Canadian teams. In addition, TSN and TSN2 have pre-season action featuring all six Canadian clubs.

“As we saw with our regular season audiences last year, Canadian fans are watching the NHL more than ever. With 124 games this year, TSN and TSN2 will ensure fans across the country are well-served with a broadcast package that has the most nationally-televised NHL regular season games in Canada,” said Stewart Johnston, President, TSN. “In addition to live games, Canadian hockey fans also receive all-encompassing coverage of their favourite NHL teams on all of TSN’s broadcast, digital, online and mobile platforms.”

Regular season coverage on TSN gets underway on Thursday, Oct. 7 – opening day – with an NHL Premiere game from Europe, as the Carolina Hurricanes take on the Minnesota Wild at 12 noon ET in Helsinki, Finland. In total, TSN has four NHL games from Europe to kick off the regular season.

TSN then hits the ice closer to home with its first WEDNESDAY NIGHT HOCKEY broadcast of the year featuring doubleheader action on October 13 with Toronto @ Pittsburgh at 7:30 p.m. ET immediately followed by Vancouver @ Anaheim at 10 p.m. ET.

TSN2 has NHL action on Tuesday, Oct. 12 with Colorado @ Detroit at 7:30 p.m. ET. (See broadcast schedule below.)

Highlights of the NHL ON TSN schedule include three all-Canadian match-ups featuring Edmonton @ Montreal and Vancouver @ Calgary on December 1, and Ottawa @ Montreal on December 7. Headlining the NHL ON TSN’s Canadian team coverage during the regular season is Toronto with 17 appearances, followed by Montreal with 16, Ottawa with 12, and 10 appearances each for Vancouver, Calgary and Edmonton featuring #1 overall draft pick Taylor Hall.

Additional highlights of the NHL ON TSN regular season schedule include:

• 12 Original Six match-ups
• 10 games featuring Jonathan Toews, Patrick Kane and the Stanley Cup champion Chicago Blackhawks
• 14 games featuring Alexander Ovechkin and the Washington Capitals
• 10 doubleheaders on TSN
• Dany Heatley’s highly-anticipated return to Ottawa with the San Jose Sharks on December 2
• Continued exclusivity of WEDNESDAY NIGHT HOCKEY, during which there are no other national or local NHL telecasts

TSN delivered impressive audiences for the NHL during the 2009-10 regular season. With 71 games featuring Canadian teams, TSN averaged 714,000 viewers – the highest average audience ever recorded for NHL regular season games on TSN.† Audience levels also increased in all key advertising demographics for TSN compared to the 2008-09 NHL regular season.

As part of its broadcast rights agreement with the league, TSN has exclusive Canadian specialty television rights for national English-language broadcast and digital coverage of NHL games. Once again, TSN has coverage of the first three rounds of the STANLEY CUP® PLAYOFFS, exclusive Canadian coverage of the NHL DRAFT LOTTERY and NHL ENTRY DRAFT, and a suite of broadband, wireless and video-on-demand rights for NHL ON TSN telecasts.

2010-11 NHL ON TSN Broadcast Schedule*

Pre-Season
September

• Wednesday, Sept. 22 Ottawa @ Toronto 7 p.m. ET (TSN)
• Thursday, Sept. 23 Tampa Bay @ Edmonton 9 p.m. ET (TSN)
• Tuesday, Sept. 28 Buffalo vs. Ottawa 7 p.m. ET (TSN)
• Tuesday, Sept. 28 Phoenix @ Calgary 9:30 p.m. ET (TSN)
• Wednesday, Sept. 29 Vancouver @ San Jose 10:30 p.m. ET (TSN)
• Thursday, Sept. 30 Buffalo @ Montreal 7:30 p.m. ET (TSN)

Regular Season
October

• Thursday, Oct. 7 Carolina vs. Minnesota 12 noon ET (TSN)**
• Friday, Oct. 8 Minnesota vs. Carolina 12 noon ET (TSN)**
• Friday, Oct. 8 Columbus vs. San Jose 3 p.m. ET (TSN)***
• Saturday, Oct. 9 Phoenix vs. Boston 12 noon ET (TSN)****
• Tuesday, Oct. 12 Colorado @ Detroit 7:30 p.m. ET (TSN2)
• Wednesday, Oct. 13 Toronto @ Pittsburgh 7:30 p.m. ET (TSN)
• Wednesday, Oct. 13 Vancouver @ Anaheim 10 p.m. ET (TSN)
• Thursday, Oct. 14 Carolina @ Ottawa 7 p.m. ET (TSN)
• Monday, Oct. 18 Colorado @ NY Rangers 7 p.m. ET (TSN2)
• Tuesday, Oct. 19 Boston @ Washington 7:30 p.m. ET (TSN2)
• Wednesday, Oct. 20 Vancouver @ Chicago 9 p.m. ET (TSN)
• Thursday, Oct. 21 NY Rangers @ Toronto 7 p.m. ET (TSN)
• Monday, Oct. 25 Los Angeles @ Minnesota 8 p.m. ET (TSN2)
• Tuesday, Oct. 26 Buffalo @ Philadelphia 7:30 p.m. ET (TSN2)
• Wednesday, Oct. 27 NY Islanders @ Montreal 7:30 p.m. ET (TSN)
• Thursday, Oct. 28 Colorado @ Calgary 9:30 p.m. ET (TSN)

November

• Tuesday, Nov. 2 San Jose @ Minnesota 8 p.m. ET (TSN2)
• Wednesday, Nov. 3 Toronto @ Washington 7 p.m. ET (TSN)
• Wednesday, Nov. 3 Detroit @ Calgary 9:30 p.m. ET (TSN)
• Thursday, Nov. 4 NY Islanders @ Ottawa 7:30 p.m. ET (TSN)
• Monday, Nov. 8 Phoenix @ Detroit 7:30 p.m. ET (TSN2)
• Tuesday, Nov. 9 Washington @ NY Rangers 7:30 p.m. ET (TSN2)
• Wednesday, Nov. 10 Toronto @ Florida 7:30 p.m. ET (TSN)
• Thursday, Nov. 11 Montreal @ Boston 7 p.m. ET (TSN)
• Friday, Nov. 12 Calgary @ Phoenix 9 p.m. ET (TSN)
• Monday, Nov. 15 St. Louis @ Colorado 8 p.m. ET (TSN2)
• Wednesday, Nov. 17 Vancouver @ Pittsburgh 7 p.m. ET (TSN)
• Wednesday, Nov. 17 Ottawa @ Carolina 7 p.m. ET (TSN2)
• Friday, Nov. 19 Chicago @ Calgary 9:30 p.m. ET (TSN)
• Monday, Nov. 22 Boston @ Tampa Bay 7:30 p.m. ET (TSN2)
• Tuesday, Nov. 23 Edmonton @ Phoenix 9 p.m. ET (TSN)
• Wednesday, Nov. 24 Calgary @ New Jersey 7:30 p.m. ET (TSN)
• Wednesday, Nov. 24 Dallas @ Ottawa 7:30 p.m. ET (TSN2)
• Thursday, Nov. 25 Colorado @ Edmonton 9 p.m. ET (TSN)
• Friday, Nov. 26 Toronto @ Buffalo 7:30 p.m. ET (TSN)
• Friday, Nov. 26 San Jose @ Vancouver 10 p.m. ET (TSN)
• Monday, Nov. 29 Dallas @ Carolina 7:30 p.m. ET (TSN2)
• Tuesday, Nov. 30 St. Louis @ Chicago 8 p.m. ET (TSN2)

December

• Wednesday, Dec. 1 Edmonton @ Montreal 7 p.m. ET (TSN)
• Wednesday, Dec. 1 Vancouver @ Calgary 9:30 p.m. ET (TSN)
• Thursday, Dec. 2 San Jose @ Ottawa 7:30 p.m. ET (TSN)
• Friday, Dec. 3 Vancouver @ Chicago 8:30 p.m. ET (TSN)
• Monday, Dec. 6 San Jose @ Detroit 7:30 p.m. ET (TSN2)
• Tuesday, Dec. 7 Ottawa @ Montreal 7 p.m. ET (TSN)
• Tuesday, Dec. 7 Buffalo @ Boston 7:30 p.m. ET (TSN2)
• Tuesday, Dec. 7 Anaheim @ Edmonton 9:30 p.m. ET (TSN)
• Wednesday, Dec. 8 Toronto @ Pittsburgh 7 p.m. ET (TSN)
• Thursday, Dec. 9 Philadelphia @ Toronto 7 p.m. ET (TSN)
• Monday, Dec. 13 Los Angeles @ Detroit 7:30 p.m. ET (TSN2)
• Tuesday, Dec. 14 Pittsburgh @ Philadelphia 7 p.m. ET (TSN2)
• Wednesday, Dec. 15 Philadelphia @ Montreal 7:30 p.m. ET (TSN)
• Monday, Dec. 20 Anaheim @ Boston 7:30 p.m. ET (TSN2)
• Tuesday, Dec. 21 New Jersey @ Washington 7:30 p.m. ET (TSN2)
• Wednesday, Dec. 22 Vancouver @ Detroit 7 p.m. ET (TSN)
• Thursday, Dec. 23 Montreal @ Carolina 7 p.m. ET (TSN)
• Monday, Dec. 27 Minnesota @ Columbus 7:30 p.m. ET (TSN2)
• Tuesday, Dec. 28 Boston @ Tampa Bay 7:30 p.m. ET (TSN2)
• Tuesday, Dec. 28 Philadelphia @ Vancouver 10 p.m. ET (TSN)
• Thursday, Dec. 30 Colorado @ Edmonton 9:30 p.m. ET (TSN)
• Friday, Dec. 31 Phoenix @ St. Louis 8:30 p.m. ET (TSN2)

January

• Tuesday, Jan. 4 Detroit @ Edmonton 9 p.m. ET (TSN)
• Thursday, Jan. 6 St. Louis @ Toronto 7 p.m. ET (TSN)
• Monday, Jan. 10 Boston @ Pittsburgh 7:30 p.m. ET (TSN2)
• Tuesday, Jan. 11 Montreal @ NY Rangers 7 p.m. ET (TSN)
• Tuesday, Jan. 11 Philadelphia @ Buffalo 7:30 p.m. ET (TSN2)
• Wednesday, Jan. 12 Pittsburgh @ Montreal 7:30 p.m. ET (TSN)
• Thursday, Jan. 13 Ottawa @ NY Islanders 7 p.m. ET (TSN)
• Monday, Jan. 17 Los Angeles @ Dallas 8:30 p.m. ET (TSN2)
• Tuesday, Jan. 18 Montreal @ Buffalo 7:30 p.m. ET (TSN)
• Wednesday, Jan. 19 Toronto @ NY Rangers 7 p.m. ET (TSN)
• Wednesday, Jan. 19 Minnesota @ Calgary 9:30 p.m. ET (TSN)
• Monday, Jan. 24 NY Rangers @ Washington 7:30 p.m. ET (TSN2)
• Tuesday, Jan. 25 Toronto @ Tampa Bay 7:30 p.m. ET (TSN)
• Wednesday, Jan. 26 Edmonton @ Dallas 7:30 p.m. ET (TSN)

February

• Tuesday, Feb. 1 Montreal @ Washington 7:30 p.m. ET (TSN)
• Tuesday, Feb. 1 Pittsburgh @ NY Rangers 7:30 p.m. ET (TSN2)
• Wednesday, Feb. 2 Detroit @ Ottawa 7 p.m. ET (TSN)
• Thursday, Feb. 3 Carolina @ Toronto 7 p.m. ET (TSN)
• Friday, Feb. 4 Chicago @ Vancouver 10 p.m. ET (TSN)
• Sunday, Feb. 6 Pittsburgh @ Washington 12:30 p.m. ET (TSN2)
• Monday, Feb. 7 NY Rangers @ Detroit 7:30 p.m. ET (TSN2)
• Tuesday, Feb. 8 Buffalo @ Tampa Bay 7:30 p.m. ET (TSN2)
• Wednesday, Feb. 9 Montreal @ Boston 7 p.m. ET (TSN)
• Thursday, Feb. 10 New Jersey @ Toronto 7 p.m. ET (TSN)
• Monday, Feb. 14 Washington @ Phoenix 8 p.m. ET (TSN2)
• Wednesday, Feb. 16 Toronto @ Buffalo 7 p.m. ET (TSN)
• Wednesday, Feb. 16 Dallas @ Calgary 9:30 p.m. ET (TSN)
• Friday, Feb. 18 Boston @ Ottawa 7:30 p.m. ET (TSN)
• Monday, Feb. 21 Washington @ Pittsburgh 7:30 p.m. ET (TSN2)
• Tuesday, Feb. 22 New Jersey @ Dallas 8:30 p.m. ET (TSN2)
• Wednesday, Feb. 23 Edmonton @ Colorado 9:30 p.m. ET (TSN)
• Monday, Feb. 28 Chicago @ Minnesota 8 p.m. ET (TSN2)

March

• Tuesday, March 1 Buffalo @ NY Rangers 7 p.m. ET (TSN2)
• Tuesday, March. 1 Boston @ Ottawa 7:30 p.m. ET (TSN)
• Wednesday, March 2 Pittsburgh @ Toronto 7 p.m. ET (TSN)
• Friday, March 4 NY Rangers @ Ottawa 7:30 p.m. ET (TSN)
• Monday, March 7 Washington @ Tampa Bay 7 p.m. ET (TSN2)
• Tuesday, March 8 Colorado @ Minnesota 8 p.m. ET (TSN2)
• Wednesday, March 9 Edmonton @ Washington 7 p.m. ET (TSN)
• Monday, March 14 San Jose @ Chicago 8 p.m. ET (TSN2)
• Tuesday, March 15 Washington @ Montreal 7 p.m. ET (TSN)
• Tuesday, March 15 Buffalo @ Carolina 7:30 p.m. ET (TSN2)
• Tuesday, March 15 Phoenix @ Calgary 9:30 p.m. ET (TSN)
• Wednesday, March 16 Toronto @ Carolina 7 p.m. ET (TSN)
• Friday, March 18 Montreal @ NY Rangers 7 p.m. ET (TSN)
• Sunday, March 20 TBD 12:30 p.m. ET (TSN2)
• Monday, March 21 Pittsburgh @ Detroit 7:30 p.m. ET (TSN2)
• Tuesday, March 22 Buffalo @ Montreal 7:30 p.m. ET (TSN)
• Tuesday, March 22 Washington @ Philadelphia 7:30 p.m. ET (TSN2)
• Wednesday, March 23 Vancouver @ Detroit 7 p.m. ET (TSN)
• Thursday, March 24 Montreal @ Boston 7 p.m. ET (TSN)
• Friday, March 25 Washington @ Ottawa 7:30 p.m. ET (TSN)
• Monday, March 28 Chicago @ Detroit 7:30 p.m. ET (TSN2)
• Tuesday, March 29 Los Angeles @ Edmonton 9:30 p.m. ET (TSN)
• Tuesday, March 29 Chicago @ Boston 7:30 p.m. ET (TSN2)
• Wednesday, March 30 Montreal @ Carolina 7 p.m. ET (TSN)
• Wednesday, March 30 Anaheim @ Calgary 9:30 p.m. ET (TSN)
• Thursday, March 31 Toronto @ Boston 7 p.m. ET (TSN)

April

• Monday, April 4 Boston @ NY Rangers 7:30 p.m. ET (TSN2)
• Tuesday, April 5 New Jersey @ Pittsburgh 7:30 p.m. ET (TSN2)
• Wednesday, April 6 Toronto @ New Jersey 7 p.m. ET (TSN)
• Sunday, April 10 TBD 12:30 p.m. ET (TSN2)

*All games available in High Definition
**Live from Helsinki, Finland
***Live from Stockholm, Sweden
****Live from Prague, Czech Republic

†Source: BBM Canada. Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.
 

SOCIAL MEDIA LINKS
Twitter

Darren Dreger: @DarrenDreger, www.Twitter.com/DarrenDreger
James Duthie: @tsnjamesduthie, www.Twitter.com/tsnjamesduthie
Bob McKenzie: @TSNBobMcKenzie, www.Twitter.com/TSNBobMckenzie
Gino Reda: @GinoRedaTSN, www.Twitter.com/GinoRedaTSN

TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, MLB, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.

- TSN -

As President of TSN, Johnston, 39, will oversee all of the day-to-day operations of TSN and its various platforms including TSN2, TSN.ca, TSN Mobile, and TSN Events, along with ESPN Classic and NHL Network.

“Over his past 13 years at TSN, Stewart has proven to have a real instinct for sports broadcasting and has been instrumental in the evolution of TSN from a single broadcaster to a fully integrated multimedia sports company,” said King. “In addition to implementing an aggressive programming strategy and driving record audiences, Stewart’s negotiations with our partners have put TSN in an excellent position to continue to grow the business for years to come.”

“From the World Juniors to the Grey Cup, Phil King has helped make TSN an institution in this country,” said Johnston. “It is an incredible honour to take the reins from him and lead such an accomplished team of broadcasters. All of us at TSN are fully committed to giving Canadians even more of the best sports coverage possible.”

Formerly, Johnston was Vice-President of Programming for TSN, a position he has held since 2007. In that role, he was responsible for all aspects of the network’s program strategy along with the negotiation for, and acquisition of, key sports broadcasting properties. Johnston worked closely with King to shape the network’s identity and create one of the most impressive broadcast schedules in the country – resulting in record audiences for TSN across all of its platforms.

In addition to overseeing TSN’s program strategy, Johnston has been one of the key negotiators in cementing TSN’s partnerships with major sports properties including the NHL, CFL, Hockey Canada, NFL, NBA, NASCAR and the Canadian Curling Association. Johnston has been with TSN since 1997 when he joined the network as a program scheduler.

As Senior Vice-President, Production, Mark Milliere becomes Johnston’s second-in-command. Milliere continues to be responsible for all aspects of TSN’s live productions and in-house shows, including SportsCentre, NHL ON TSN, CFL ON TSN, IIHF WORLD JUNIOR CHAMPIONSHIP, curling, OFF THE RECORD WITH MICHAEL LANDSBERG, and NBA. He is also responsible for hiring production staff and talent.

“Mark is one of the most accomplished and respected television producers and sports executives in Canada,” said Johnston. “He has led a team that has consistently raised the bar in sports broadcasting in this country and internationally. As my right hand, Mark will take on a broader scope in the day-to-day business of the network.”

A two-time Gemini Award winner, Milliere has overseen production of some of Canada’s most-watched sports broadcasts, including Olympic Games hockey, the IIHF World Junior Championship, and the Grey Cup. Milliere has spent his entire 23-year career at TSN. Before becoming Vice-President of Production in 2007, Milliere was Vice-President of News and NHL on TSN. Milliere joined TSN in 1987 as an Editorial Assistant at SportsCentre (then called Sportsdesk) while still a student at Ryerson University in the Radio & Television Arts program.

As Vice-President, Programming, Shawn Redmond assumes Johnston’s former role with TSN.

“Shawn’s new role comes in recognition of his outstanding work in positioning TSN as one of Canadian television’s strongest brands,” said Johnston. “As Vice-President of Programming, he will assume an enhanced role on TSN’s senior management team, overseeing TSN’s content across all platforms and taking on a larger role in the strategy of the business.”

 Previously Vice-President, Marketing, Redmond, 36, has led the overall consumer marketing strategy for TSN, as well as digital sports networks NHL Network and ESPN Classic, since 2007. He is responsible for numerous award-winning TSN promotions, including the highly successful Kraft Celebration Tour and the launch of TSN2, and has collaborated with many high-profile sports properties, including the NHL, CFL, Hockey Canada, NFL and NBA.

Redmond joined TSN in 2005 as Senior Marketing Manager. Prior to joining TSN, Redmond spent four years as Manager, Sponsorship Marketing at RBC Financial Group, where he worked on sports-related brand initiatives. Redmond has also worked at PCS Innovations and Molson Canada.

A replacement for Redmond will be announced soon.

TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, MLB, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.

-TSN-

TSN2’s 2010 FIBA WORLD CHAMPIONSHIP coverage will feature all Team Canada games along with the playoffs and finals. Coverage begins on Saturday, Aug. 28 with Canada vs. Lebanon at 11:30 a.m. ET live from Turkey.

“The FIBA WORLD CHAMPIONSHIP is one of the premiere international basketball events featuring many of the world’s best players,” said Stewart Johnston, Vice-President, Programming, TSN. “We are thrilled that TSN2 will have all of the action from Team Canada as it looks to put its mark on the international stage.”

“Following on the heels of our recent domestic series, this is a major step as we continue to build the profile of Canada Basketball, our national teams and the international game across the country,” said Wayne Parrish, Executive Director and CEO of the sport’s national governing body. “Canada has a strong and vibrant basketball community, and we couldn’t be more delighted than to have TSN2 recognize that with a multi-year commitment to broadcast our major championships. Now, basketball fans from coast to coast can experience the passion, pride and excitement of international basketball starting with the biggest global basketball events of 2010 – the FIBA WORLD CHAMPIONSHIP and the FIBA WORLD CHAMPIONSHIP FOR WOMEN.”

TSN2’s broadcast schedule for the 2010 FIBA WORLD CHAMPIONSHIP is as follows:

• Saturday, Aug. 28 – Canada vs. Lebanon at 11:30 a.m. ET
• Sunday, Aug. 29 – Canada vs. Lithuania at 9 a.m. ET
• Tuesday, Aug. 31 – Canada vs. France at 11:30 a.m. ET
• Wednesday, Sept. 1 – Canada vs. New Zealand at 9 a.m. ET
• Thursday, Sept. 2 – Canada vs. Spain at 9 a.m. ET

Additional games to be confirmed.

Team Canada’s journey to the 2010 FIBA WORLD CHAMPIONSHIP began on home soil with a rigourous schedule including training camp and domestic exhibition games. The Senior Women’s National Team (SWNT) tipped off the season in July with a four-game friendly featuring two matches versus national teams from Sweden and Chile, respectively. The Senior Men’s National Team (SMNT) followed up in August with the Jack Donohue International Classic. Canada’s SMNT hosted the Chinese National Team for one game in Vancouver, BC. and played a two-game series against Team France in Toronto, ON. Both the SWNT and SMNT successfully swept all their respective matches and remain undefeated in 2010 domestic competition.

TSN and TSN2 are also official broadcasters of the Toronto Raptors and the NBA in Canada with more live games than any other Canadian broadcaster.

About TSN2

TSN2, a division of CTVglobemedia, brings Canadian sport fans a jam-packed line-up of major league sports action, with exclusive live events and encore telecasts of key sporting events. TSN2’s roster features an exciting line-up of sports and events, including the NHL, NBA, MLB, Curling, International Hockey, Golf, NASCAR Sprint Cup Series, NASCAR Nationwide Series, IndyCar Series, Grand Slam Tennis, Boxing and NCAA Football and Basketball. Also available in High Definition, sports fans can access TSN2 through television service providers across the country. For more information on TSN2 and a complete list of participating television providers, visit TSN.ca.

About Canada Basketball and FIBA

Canada Basketball (www.basketball.ca) is a private, not-for-profit corporation that is committed to the growth of the sport in Canada. Just as important, Canada Basketball is focused on the development and preparation of Canada’s national teams for the Olympic; Pan American and FISU Games as well as the World Championships. The aspiration of Canada Basketball is to instill the pride, commitment, passion and respect that Canadians personify into the development of basketball across the country and internationally.

FIBA (www.fiba.com), the world governing body for basketball, is an independent association formed by 213 National Federations of basketball throughout the world. It is recognized as the sole competent authority in basketball by the International Olympic Committee (IOC). Canada is one of only six nations to qualify for all four 2010 FIBA World events including the inaugural U17 World Championships for Men and Women. The biggest basketball names in the world come together for the 2010 FIBA World Championships for Men and Women, tipping off in Turkey and in the Czech Republic respectively.

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 All 10 winning communities receive a $25,000 community refresh from Kraft Canada to be used for improvements to a local facility that supports active and healthy living in the area. 

 The Kraft Celebration Tour kicks off in Bay Roberts, NL, with anchors Darren Dutchyshen and Jennifer Hedger hosting SPORTSCENTRE live from the small community on Conception Bay on Friday, Aug. 20 at 6 p.m. ET. 

 The following evening, SPORTSCENTRE visits Port Dover, ON, as anchors Jay Onrait and Dan O’Toole, along with notorious Producer Tim, broadcast live from the shores of Lake Erie on Saturday, Aug. 21 at 6 p.m. ET.

 “It’s truly heart-warming for all of us involved with the Kraft Celebration Tour to see Canadians from coast to coast celebrating grassroots sports and embracing their communities.  The opportunity to partner with Kraft Canada to give back to these local heroes and reward them with a SPORTSCENTRE broadcast and a $25,000 community refresh is an honour,” said Hedger.  “I know all of us here at TSN are looking forward to getting out of the studio and into the communities that have supported us year after year.”

 Dutchyshen and Hedger host SPORTSCENTRE from all winning communities in Eastern Canada (Bay Roberts, NL; Pictou, NS; Abram-Village, PE; Wakefield, QC; and Brighton, ON), while Onrait and O’Toole bring Canada’s top-rated daily sportscast to all winning communities in Western Canada (Port Dover, ON; Pinawa, MB; Outlook, SK; Fort Macleod, AB; New Westminster, BC).  (See below for show locations, dates and broadcast times for the Kraft Celebration Tour.)

 Canada’s most-watched French-language sportscast, SPORTS 30 on RDS, also joins the Kraft Celebration Tour in Quebec, with veteran anchors Chantal Machabée and Marc Labrecque hosting SPORTS 30 live from Wakefield.

 In addition to attending the events, fans can keep up with the Kraft Celebration Tour by joining the Fan Page on Facebook, following Jay Onrait and Dan O’Toole on Twitter, and getting a behind-the-scenes look at life on the road with blogs and photo galleries on the Kraft Celebration Tour website at TSN.ca/KraftCelebrationTour.

 Last month, a record 4.1 million online votes were recorded by Canadians from across the country to determine the 10 winning communities for the Kraft Celebration Tour.  The national promotion has also been making headlines from coast to coast as more than 460 communities were nominated for this year’s tour.

 Kraft Canada has partnered with Less Emissions Inc. to offset the travel-related emissions from the Kraft Celebration Tour, and with Bullfrog Power to inject clean, renewable electricity onto the regional grid to match the amount of power used at the broadcast locations in British Columbia, Alberta, Ontario and the Maritimes.

 The broadcast locations, dates and live show times for the Kraft Celebration Tour editions of SPORTSCENTRE on TSN are as follows:

• Bay Roberts, NL – Friday, Aug. 20 at 6 p.m. ET
• Port Dover, ON – Saturday, Aug. 21 at 6 p.m. ET
• Pictou, NS – Sunday, Aug. 22 at 6 p.m. ET
• Pinawa, MB – Monday, Aug. 23 at 6 p.m. ET
• Abram-Village, PE – Tuesday, Aug. 24 at 6 p.m. ET
• Outlook, SK – Wednesday, Aug. 25 at 6 p.m. ET
• Wakefield, QC – Thursday, Aug. 26 at 6 p.m. ET
• Fort Macleod, AB – Friday, Aug. 27 at 6 p.m. ET
• Brighton, ON – Saturday, Aug. 28 at 6 p.m. ET
• New Westminster, BC – Sunday, Aug. 29 at 6 p.m. ET

 SOCIAL MEDIA LINKS

Twitter

Jay Onrait: @JayOnrait, www.Twitter.com/JayOnrait

Dan O’Toole: @tsnotoole, www.Twitter.com/tsnotoole

TSN PR: @TSN_PR, www.Twitter.com/TSN_PR

 Facebook

Kraft Celebration Tour: www.Facebook.com/KraftCelebrationTour

TSN: www.Facebook.com/TSN

 About Kraft Canada

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.

About TSN

TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, MLB, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.

 -30-

TSN’s Rod Black will handle play-by-play for both events, with Peter Burwash as analyst for the men’s event and Tracy Austin for the women’s.  Robert Bettauer will be courtside for both events.  SPORTSCENTRE will have features and daily highlights from both the men’s and women’s events while TSN.ca provides the latest news, scores and photo galleries along with highlights and matches on-demand.

This year’s men’s ROGERS CUP tournament will take place in Toronto, and it has all the makings of a classic.  Defending champion Andy Murray looks to defend his title, while world #1 Rafael Nadal looks to continue his success in 2010 following wins at both the French Open and Wimbledon earlier this summer.  Both Nadal and Murray will be in tough as the top 44 players in the world will participate, including legendary Roger Federer and 2007 ROGERS CUP champion Novak Djokovic. 

The women’s event in Montreal features the top 43 of 45 ranked players in the world, including defending ROGERS CUP champion Elena Dementieva.  Standing between Dementieva and a second-consecutive title are #2-ranked Jelena Jankovic, #3-ranked Caroline Wozniacki and  #4-ranked Venus Williams.  Other notable names in this year’s field include #52-ranked Aleksandra Wozniak from Blainville, QC, fan-favourite Maria Sharapova, and former ROGERS CUP champions Ana Ivanovic, Kim Clijsters.

The ROGERS CUP is the third-oldest ongoing tournament on the tennis calendar behind only Wimbledon and the U.S. Open.

TSN/TSN2’s broadcast schedule for ROGERS CUP – Men:

• Monday, Aug. 9 – Day 1 – 1 p.m. and 7:30 p.m. ET on TSN
• Tuesday, Aug. 10 – Day 2 – 1 p.m. and 7:30 p.m. ET on TSN
• Wednesday, Aug. 11 – Day 3 – 1 p.m. and 7:30 p.m. ET on TSN
• Thursday, Aug. 12 – Day 4 – 1 p.m. and 7:30 p.m. ET on TSN2
• Friday, Aug. 13 – Quarter-Finals – 1 p.m. and 7 p.m. ET on TSN2

TSN/TSN2’s broadcast schedule for ROGERS CUP – Women:

• Monday, Aug. 16 – Day 1 – 1 p.m. and 7 p.m. ET on TSN
• Tuesday, Aug. 17 – Day 2 – 1 p.m. ET and 7 p.m. ET on TSN on TSN
• Wednesday, Aug. 18 – Day 3 – 1 p.m. and 7 p.m. ET on TSN ET on TSN
• Thursday, Aug. 19 – Day 4 – 1 p.m. ET on TSN and 7 p.m. ET on TSN2
• Friday, Aug. 20 – Quarter-Finals – 1 p.m. ET on TSN and 7 p.m. ET on TSN2

ESPN Classic  

ESPN Classic serves up some great action from the men’s and women’s ROGERS CUP on Sunday, Aug. 8 and Sunday, Aug. 15, respectively, with two nine-hour salutes to the heroes and champions of the past.  The tributes look back at memorable matches and on-court heroics from Chang to Agassi and Evert to Seles, and many more. The broadcast schedule is as follows:

Sunday, Aug. 8

• 12:30 noon ET – 1994 Men’s Final: Andre Agassi vs. Jason Stoltenberg
• 2 p.m. ET – 1995 Men’s Final: Pete Sampras vs. Andre Agassi
• 4 p.m. ET – 1996 Men’s Prelim: Daniel Nestor vs. Thomas Muster
• 7 p.m. ET – 1997 Men’s Semifinal  Gustavo Kuerten vs. Michael Chang
• 8 p.m. ET – 1997 Men’s Final: Chris Woodruff vs. Gustavo Kuerten

Sunday, Aug. 15

• 1 p.m. ET – 1991 Women’s Third Round: Jennifer Capriati vs. Sara Gomer
• 2 p.m. ET – 1995 Women’s Quarter – Final: Monica Seles vs. Anke Huber
• 3:30 p.m. ET – 1996 Women’s Final: Monica Seles  vs. Arantxa Sanchez-Vicario
• 5 p.m. ET – 2001 Women’s Quarter-Final: Serena Williams vs. Sandrine Testud
• 6:30 p.m. ET – 1985 Women’s Final: Chris Everett vs. Kohde-Klisch

TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, MLB, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.

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The $1 Million Kick attempt will then air live nationally on October 15 during halftime of the CFL ON TSN: WENDY’S FRIDAY NIGHT FOOTBALL broadcast featuring Hamilton @ Toronto (game starts at 7:30 p.m. ET). Both the game and the halftime event are available in High Definition.

“This program kicked off with a bang six years ago when our first-ever participant split the uprights to win $1 million. Since then it has become one of the ‘must-see’ events on the CFL ON TSN schedule,” said Phil King, President of TSN. “We are thrilled to work with Wendy’s again and give our fans another opportunity to kick for a million.”

With an expanded program this year, four randomly selected participants will participate in a series of kick-offs in front of live CFL crowds in Calgary, Hamilton and Toronto as well as Moncton as part of Scotiabank Touchdown Atlantic – the CFL’s first-ever regular season game in Atlantic Canada. Then one lucky fan will have the chance to turn a 50-yard field goal into a $1 million payday (see attachment for Contest Format).

The Wendy’s Kick for a Million contest begins today and runs through September 7. Fans are invited to enter online at TSN.ca/Wendys or RDS.ca/Wendys, with bonus entries being awarded for playing the Wendy’s Field Goal Challenge game and by referring friends to enter as well. In addition, fans can upsize their combo at any participating Wendy’s restaurant to receive a Game Card worth 50 bonus entries and a 1-in-9 chance to win instant prizes such as Wendy’s food prizes and gift cards, Samsung 32” LCD HDTVs, Timex watches and a 2011 Nissan Juke.

Lucrative prizes for this year’s Wendy’s Kick for a Million final event include:

· 20 Yards – Samsung $25,000 Family Package

· 30 Yards – Nissan 370Z Roadster

· 40 Yards – $100,000 cash

· 50 Yards – $1 million in a one-time payout – if the 50-yard attempt falls short, the participant will receive $1,000 for every yard kicked in the air

“With quarter-finals in Calgary and Moncton, the semifinals in Hamilton, and finals in Toronto, this year’s Wendy’s Kick for a Million is truly a national event,” said Lisa Deletroz, Regional Marketing Director, Wendy’s. “And with Quebec’s participation this year, the connection with our customers and CFL fans has never been stronger.”

In 2005, the first year of the contest, mechanical engineer Brian Diesbourg of Belle River, ON, became an overnight sensation by splitting the uprights at 50 yards and winning the $1 million grand prize.

Marketing Campaign

TSN and Wendy’s are supporting Wendy’s Kick for a Million with a multi-platform promotional strategy. Initiatives include two 30-second promotional spots airing on TSN and RDS, a targeted PR/marketing campaign, CFL ON TSN in-game mentions, online creative and e-blasts to registered TSN.ca users. Support also includes Wendy’s in-restaurant presence featuring 1.8 million Instant Win Game Cards and 3 million tray liners and take-out bags as well as window clings and other indoor/outdoor signage to communicate contest details in each participating Wendy’s restaurant. In addition, fans can follow the Wendy’s Kick for a Million campaign on Facebook and Twitter.

Wendy’s Kick for a Million continues to be one of TSN’s most popular fan contests. Last year’s promotion received 7.8 million total entries, up 178% from 2008. The Wendy’s Kick for a Million campaign has been recognized internationally in the industry, winning Silver in the Stunt/PR category at the 2006 Media Innovation Awards, as well as Silver and Bronze at the 2007 and 2008 PROMO! Awards, respectively, for Best Sponsorship or Tie-In Campaign. The promotion was also a finalist at the 2006 Cannes Lions International Advertising Festival in the Best Use of Special Events and Stunts category.

Wendy’s is an official partner of the Canadian Football League.

About Wendy’s

Wendy’s International is one of the world’s most successful restaurant operating and franchising companies with more than 6,600 restaurants worldwide. Wendy’s is a member of the Wendy’s/Arby’s Group, Inc. More information is available at www.wendys.com or www.wendysarbys.com.

About TSN

TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, MLB, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.

-TSN-

TSN Classic Bowl Championship is owned and operated by TSN Events and is conducted in cooperation with Bowl Canada. TSN Classic Bowl Championship takes place on August 20-22 at Classic Bowl in Mississauga, Canada’s largest bowling centre and a designated venue for the 2015 Pan American Games.

TSN Classic Bowl Championship will be broadcast on TSN2 over ten weeks beginning on Tuesday, August 31 at 8 p.m. ET.

“TSN has a long history with Bowl Canada, and we are thrilled to create an original branded event that puts the spotlight on some of the country’s top bowlers in front of a national audience,” said Randy Paul, Managing Director, TSN Events.

“The bowling community across Canada is very excited to see our sport return to the TSN family,” said Paul Oliveira, Executive Director, Bowl Canada. “We anxiously look forward to great competition at Classic Bowl, and appreciate our continued relationship with Canada’s sports leader.”

The TSN Classic Bowl Championship is open to a maximum of 120 bowlers who meet the qualifications. Registration fee is $100. Details are available at www.bowlcanada.ca

“Classic Bowl is thrilled to be hosting the TSN Classic Bowl Championship,” said Edward Sousa, Director, Classic Bowl. “Canada’s top tenpin bowlers have been anticipating a tournament of this magnitude. Best of luck to all participants.”

About TSN Events

Established in 2003, TSN Events was created to develop a wide-variety of original branded programming and event platforms to supplement TSN’s traditional live sports and news coverage. TSN Events acquires sports marketing rights, develops original programming and grassroots initiatives, and leverages the strength and capabilities of the TSN brand to meet customer objectives and exceed fan expectations. TSN Events’ assets include NASCAR Canada, TSN Curling Skins Game at Casino Rama and the Degree Poker Championship.

About Bowl Canada

Bowl Canada is the national trade association for bowling centre operators nation-wide, offering a wide range of services to its members and to the bowling community since 1963. Bowl Canada conducts several tournaments and events annually, and offers programs to encourage and enhance participation in the sport, such as Youth Bowling Canada and Club 55+. Additionally, Bowl Canada aims to promote the sport and recreation of bowling on a national level. For more information on Bowl Canada and the sport of bowling in Canada visit www.bowlcanada.ca.

About Classic Bowl

Classic Bowl was first established in 1991. With over 70,000 sq. ft. of family fun and entertainment, we are Canada’s largest bowling center with 60 lanes of 10-pin bowling. Winner of numerous industry awards including best bowling centre 12 years running. Classic Bowl has been the proud home of the PBA, Juno Awards, Toronto Raptors and National Bowling Day featuring A Flock of Seagulls. Classic Bowl was recently selected as the bowling home for the 2015 Pan American Games. www.classicbowl.com

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SPORTSCENTRE has reports and highlights from the RBC CANADIAN OPEN this week leading up to and throughout the tournament. In addition, TSN.ca has all the latest news from St. George’s from every round of this year’s event.

Home-grown favourites Mike Weir and Stephen Ames lead a large group of Canadians in this year’s field that also includes rising stars Graham DeLaet of Weyburn, SK and Matt Hill of Bright’s Grove, ON. Also vying for the title at this year’s tournament are world #8-ranked Paul Casey and #9-ranked Luke Donald, both coming off of impressive performances at the OPEN CHAMPIONSHIP where they finished tied for third and tied for eleventh, respectively. Other notables include Retief Goosen, Sean O’Hair, Camilo Villegas and fan favourites John Daly and Fred Couples.

First played in 1904, the RBC CANADIAN OPEN is the second oldest PGA TOUR event and the third-oldest national championship behind the OPEN CHAMPIONSHIP and U.S. OPEN, respectively.

TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, MLB, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.

-TSN-

As part of the Kraft Celebration Tour, Outlook hosts a special edition of SPORTSCENTRE with anchors Jay Onrait and Dan O’Toole when they broadcast live from the Saskatchewan community on Wednesday, Aug. 25 at 6 p.m. ET.

Outlook also receives a $25,000 community refresh from Kraft Canada that goes towards renovating and repairing the swimming pool at the Outlook and District Regional Pool.

Located on the banks of the South Saskatchewan River, the town of Outlook is a quaint community of more than 1,900 residents. The swimming pool at the Outlook and District Regional Pool was built shortly after World War I and is used extensively by the community for exercise and recreation.

Outlook joins Bay Roberts, NL; Port Dover, ON; Pictou, NS; Pinawa, MB; and Abrams Village, PE, as one of the 10 winning communities in the Kraft Celebration Tour. Outlook was named to the tour after winning a national head-to-head online vote over the community of Indian Head, SK.

Canadians can decide the other winning communities for the Kraft Celebration Tour. One pair of communities is featured per day through July 23, and Canadians can visit www.TSN.ca/kraftcelebrationtour or www.RDS.ca/tourneedecelebrationkraft to vote for their favourite Kraft Celebration Tour nominations. Voting is unlimited and runs from 12 noon ET each day for a 24-hour period.

During the voting period, SPORTSCENTRE on TSN and SPORTS 30 on RDS highlight the day’s featured match-up with a look at the dueling communities and their proposed community refreshes. Results of each vote will be announced the following day on SPORTSCENTRE and SPORTS 30.

The other communities selected as finalists for the Kraft Celebration Tour, along with their match-ups and scheduled voting dates, are as follows:

· Tuesday, July 20: Wakefield, QC vs. Beauceville, QC

· Wednesday, July 21: Fort Macleod, AB vs. Wetaskiwin, AB

· Thursday, July 22: Elmvale, ON vs. Brighton, ON

· Friday, July 23: New Westminster, BC vs. Nelson, BC

About Kraft Canada

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.

About TSN

TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, Blue Jays Baseball, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry-leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.

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