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	<title>ESPN MediaZone Canada &#187; Corporate Information</title>
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		<title>Phil King Announces Executive Appointments at TSN</title>
		<link>http://espnmediazone3.com/wpmu/canada/2010/08/24/phil-king-announces-executive-appointments-at-tsn/</link>
		<comments>http://espnmediazone3.com/wpmu/canada/2010/08/24/phil-king-announces-executive-appointments-at-tsn/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 19:53:26 +0000</pubDate>
		<dc:creator>Tara Chozet</dc:creator>
				<category><![CDATA[Corporate Information]]></category>
		<category><![CDATA[Executive Appointment]]></category>
		<category><![CDATA[TSN]]></category>
		<category><![CDATA[TSN Mobile]]></category>
		<category><![CDATA[TSN.ca]]></category>
		<category><![CDATA[TSN2]]></category>
		<category><![CDATA[TSN2 HD]]></category>

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		<description><![CDATA[Toronto, ON (August 24, 2010) – Phil King, President of Sports and Executive Vice-President of Programming, CTV Inc., today announced three appointments at TSN, effective immediately. Reporting to King, Stewart Johnston is promoted to President. Reporting to Johnston are Mark Milliere, who is promoted to Senior Vice-President, Production, and Shawn Redmond, who moves to a [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Toronto, ON (August 24, 2010)</strong> – Phil King, President of Sports and Executive Vice-President of Programming, CTV Inc., today announced three appointments at TSN, effective immediately. Reporting to King, Stewart Johnston is promoted to President. Reporting to Johnston are Mark Milliere, who is promoted to Senior Vice-President, Production, and Shawn Redmond, who moves to a new role as Vice-President, Programming.</p>
<p><span id="more-589"></span></p>
<p>As President of TSN, Johnston, 39, will oversee all of the day-to-day operations of TSN and its various platforms including TSN2, TSN.ca, TSN Mobile, and TSN Events, along with ESPN Classic and NHL Network.</p>
<p>“Over his past 13 years at TSN, Stewart has proven to have a real instinct for sports broadcasting and has been instrumental in the evolution of TSN from a single broadcaster to a fully integrated multimedia sports company,” said King. “In addition to implementing an aggressive programming strategy and driving record audiences, Stewart’s negotiations with our partners have put TSN in an excellent position to continue to grow the business for years to come.”</p>
<p>“From the World Juniors to the Grey Cup, Phil King has helped make TSN an institution in this country,” said Johnston. “It is an incredible honour to take the reins from him and lead such an accomplished team of broadcasters. All of us at TSN are fully committed to giving Canadians even more of the best sports coverage possible.”</p>
<p>Formerly, Johnston was Vice-President of Programming for TSN, a position he has held since 2007. In that role, he was responsible for all aspects of the network’s program strategy along with the negotiation for, and acquisition of, key sports broadcasting properties. Johnston worked closely with King to shape the network’s identity and create one of the most impressive broadcast schedules in the country – resulting in record audiences for TSN across all of its platforms.</p>
<p>In addition to overseeing TSN’s program strategy, Johnston has been one of the key negotiators in cementing TSN’s partnerships with major sports properties including the NHL, CFL, Hockey Canada, NFL, NBA, NASCAR and the Canadian Curling Association. Johnston has been with TSN since 1997 when he joined the network as a program scheduler.</p>
<p>As Senior Vice-President, Production, Mark Milliere becomes Johnston’s second-in-command. Milliere continues to be responsible for all aspects of TSN’s live productions and in-house shows, including SportsCentre, NHL ON TSN, CFL ON TSN, IIHF WORLD JUNIOR CHAMPIONSHIP, curling, OFF THE RECORD WITH MICHAEL LANDSBERG, and NBA. He is also responsible for hiring production staff and talent.</p>
<p>“Mark is one of the most accomplished and respected television producers and sports executives in Canada,” said Johnston. “He has led a team that has consistently raised the bar in sports broadcasting in this country and internationally. As my right hand, Mark will take on a broader scope in the day-to-day business of the network.”</p>
<p>A two-time Gemini Award winner, Milliere has overseen production of some of Canada’s most-watched sports broadcasts, including Olympic Games hockey, the IIHF World Junior Championship, and the Grey Cup. Milliere has spent his entire 23-year career at TSN. Before becoming Vice-President of Production in 2007, Milliere was Vice-President of News and NHL on TSN. Milliere joined TSN in 1987 as an Editorial Assistant at SportsCentre (then called Sportsdesk) while still a student at Ryerson University in the Radio &amp; Television Arts program.</p>
<p>As Vice-President, Programming, Shawn Redmond assumes Johnston’s former role with TSN.</p>
<p>&#8220;Shawn’s new role comes in recognition of his outstanding work in positioning TSN as one of Canadian television’s strongest brands,” said Johnston. “As Vice-President of Programming, he will assume an enhanced role on TSN&#8217;s senior management team, overseeing TSN’s content across all platforms and taking on a larger role in the strategy of the business.”</p>
<p> Previously Vice-President, Marketing, Redmond, 36, has led the overall consumer marketing strategy for TSN, as well as digital sports networks NHL Network and ESPN Classic, since 2007. He is responsible for numerous award-winning TSN promotions, including the highly successful Kraft Celebration Tour and the launch of TSN2, and has collaborated with many high-profile sports properties, including the NHL, CFL, Hockey Canada, NFL and NBA.</p>
<p>Redmond joined TSN in 2005 as Senior Marketing Manager. Prior to joining TSN, Redmond spent four years as Manager, Sponsorship Marketing at RBC Financial Group, where he worked on sports-related brand initiatives. Redmond has also worked at PCS Innovations and Molson Canada.</p>
<p>A replacement for Redmond will be announced soon.</p>
<p>TSN is Canada&#8217;s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN&#8217;s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, MLB, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website <a title="TSN.ca" href="http://www.tsn.ca" target="_blank">TSN.ca</a>. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.</p>
<p style="text-align: center">-TSN-</p>
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		<title>Bay Roberts, NL Named First Tour Stop on the Kraft Celebration Tour;Will Host TSN and Kraft in August</title>
		<link>http://espnmediazone3.com/wpmu/canada/2010/07/14/bay-roberts-nl-named-first-tour-stop-on-the-kraft-celebration-tourwill-host-tsn-and-kraft-in-august/</link>
		<comments>http://espnmediazone3.com/wpmu/canada/2010/07/14/bay-roberts-nl-named-first-tour-stop-on-the-kraft-celebration-tourwill-host-tsn-and-kraft-in-august/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 13:14:55 +0000</pubDate>
		<dc:creator>Christine  Buchbinder</dc:creator>
				<category><![CDATA[Corporate Information]]></category>
		<category><![CDATA[Kraft Celebration Tour]]></category>
		<category><![CDATA[TSN]]></category>

		<guid isPermaLink="false">http://espnmediazone3.com/wpmu/canada/?p=543</guid>
		<description><![CDATA[Toronto, ON (July 13, 2010) – The votes are in! After a record number of votes were cast online from coast to coast, Bay Roberts, Newfoundland has been named the first winning community in the Kraft Celebration Tour.
 
As part of the Kraft Celebration Tour, Bay Roberts hosts a special edition of SPORTSCENTRE featuring anchors Darren [...]]]></description>
			<content:encoded><![CDATA[<p>Toronto, ON (July 13, 2010) – The votes are in! After a record number of votes were cast online from coast to coast, Bay Roberts, Newfoundland has been named the first winning community in the Kraft Celebration Tour.</p>
<p> <span id="more-543"></span></p>
<p>As part of the Kraft Celebration Tour, Bay Roberts hosts a special edition of SPORTSCENTRE featuring anchors Darren Dutchyshen and Jennifer Hedger when they kick off the tour with a live broadcast from the Newfoundland community on Friday, Aug. 20 at 6 p.m. ET.</p>
<p> </p>
<p>Bay Roberts also receives a $25,000 community refresh from Kraft Canada that goes towards installing lights around the outdoor walking track at Wilbur Sparkes Recreation Complex.</p>
<p> </p>
<p>Located on the north shore of Conception Bay, Bay Roberts is the largest town on the Baccalieu Trail with a population of 5,400. The Wilbur Sparkes Recreation Complex supports active living in the community with its sports fields and walking trails.</p>
<p> </p>
<p>Bay Roberts was named to the Kraft Celebration Tour after winning a national head-to-head online vote over Stephenville, NL. Bay Roberts received the most votes ever for a single community in the history of the Kraft Celebration Tour.</p>
<p> </p>
<p>Canadians can decide the other winning communities for the Kraft Celebration Tour over the next two weeks. One pair of communities is featured per day through July 23, and Canadians can visit www.TSN.ca/kraftcelebrationtour or www.RDS.ca/tourneedecelebrationkraft to vote for their favourite Kraft Celebration Tour nominations. Voting is unlimited and runs from 12 noon ET each day for a 24-hour period.</p>
<p> </p>
<p>During the voting period, SPORTSCENTRE on TSN and SPORTS 30 on RDS highlight the day’s featured match-up with a look at the dueling communities and their proposed community refreshes. Results of each vote will be announced the following day on SPORTSCENTRE and SPORTS 30.</p>
<p> </p>
<p>The other communities selected as finalists for the Kraft Celebration Tour, along with their match-ups and scheduled voting dates, are as follows:</p>
<p>· Tuesday, July 13: Port Dover, ON vs. Victoria Village (Toronto), ON</p>
<p>· Wednesday, July 14: Gagetown, NB vs. Pictou, NS</p>
<p>· Thursday, July 15: Pinawa, MB vs. Steinbach, MB</p>
<p>· Friday, July 16: Abrams Village, PE vs. Georgetown, PE</p>
<p>· Monday, July 19: Indian Head, SK vs. Outlook, SK</p>
<p>· Tuesday, July 20: Wakefield, QC vs. Beauceville, QC</p>
<p>· Wednesday, July 21: Fort Macleod, AB vs. Wetaskiwin, AB</p>
<p>· Thursday, July 22: Elmvale, ON vs. Brighton, ON</p>
<p>· Friday, July 23: New Westminster, BC vs. Nelson, BC</p>
<p> </p>
<p>In addition to voting, fans can follow the Kraft Celebration Tour on Facebook and its personalities on Twitter, and get all the latest news on the Tour on TSN.ca.</p>
<p> </p>
<p><span style="text-decoration: underline">About Kraft Canada</span></p>
<p>With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world&#8217;s second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion &#8211; Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard &amp; Poor&#8217;s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.</p>
<p><span style="text-decoration: underline">About TSN</span></p>
<p>TSN is Canada&#8217;s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN&#8217;s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, Blue Jays Baseball, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry-leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.</p>
<p> </p>
<p style="text-align: center">-TSN-</p>
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		<title>TSN2 is Canada’s Most-Watched Digital Channel</title>
		<link>http://espnmediazone3.com/wpmu/canada/2010/02/24/tsn2-is-canada%e2%80%99s-most-watched-digital-channel/</link>
		<comments>http://espnmediazone3.com/wpmu/canada/2010/02/24/tsn2-is-canada%e2%80%99s-most-watched-digital-channel/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 22:37:25 +0000</pubDate>
		<dc:creator>catalaj</dc:creator>
				<category><![CDATA[Corporate Information]]></category>
		<category><![CDATA[TSN2]]></category>

		<guid isPermaLink="false">http://espnmediazone3.com/wpmu/canada/?p=348</guid>
		<description><![CDATA[-TSN2 to  announce key acquisitions of major sports properties in the coming weeks- 
TORONTO (February 24, 2010) – BBM Canada’s official audience data for January 2010, confirms that TSN2 now ranks as the most-watched digital channel in Canada in overall average audience and in all of the key advertising demographics.  
Among all specialty channels in Canada, TSN2 [...]]]></description>
			<content:encoded><![CDATA[<p align="center">-TSN2 to  announce key acquisitions of major sports properties in the coming weeks-<strong> </strong></p>
<p><strong>TORONTO (February 24, 2010) </strong>– BBM Canada’s official audience data for January 2010, confirms that TSN2 now ranks as the most-watched digital channel in Canada in overall average audience and in all of the key advertising demographics.  </p>
<p>Among all specialty channels in Canada, TSN2 ranks 21<sup>st</sup> for overall audience ahead of many long-established analogue channels. <span id="more-348"></span></p>
<p>Last month, TSN2 featured dozens of hours of exclusive live NHL, NBA, NCAA and NLL event coverage. TSN2 also set a new audience benchmark for audiences on a digital channel with an average audience of 902,000 viewers for the IIHF World Junior Championship semifinal featuring the United States and Sweden. </p>
<p>“There is nothing that our viewers love more than live events and TSN2’s impressive schedule has made it one of the ‘go-to-channels’ for sports fans,” says Phil King, President of TSN. “Our plan is to keep growing TSN2 by giving fans more live coverage of major sporting events along with more of the best sports coverage possible. We are looking forward to announcing some key additions to the TSN2 schedule in the coming weeks. ” </p>
<p>A recent change to TSN2’s condition of license will allow the network to broadcast even more live sports and exclusive programming that is not available anywhere else. </p>
<p>TSN2 has secured the broadcast rights to several major sports properties. Details on the acquisitions and changes to the TSN2 broadcast schedule will be made in the coming weeks.</p>
<p><strong> </strong></p>
<p><strong>TSN2 </strong></p>
<p>TSN2, a division of CTVglobemedia, brings Canadian sport fans a jam-packed lineup of major league sports action, with exclusive live events and encore telecasts of key sporting events. TSN2’s roster features an exciting lineup of sports and events, including the NHL, Blue Jays baseball, NBA, Curling, International Hockey, Golf, NASCAR Sprint Cup Series, NASCAR Nationwide Series, IndyCar Series, Grand Slam Tennis, Boxing, Mixed Martial Arts, and NCAA Football and Basketball.  Also available in High Definition, sports fans can access TSN2 through television service providers across the country. For more information on TSN2 and a complete list of participating television providers, visit TSN.ca.</p>
<p align="center">-END- </p>
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		<title>TSN Goes into High Gear with Daytona 500</title>
		<link>http://espnmediazone3.com/wpmu/canada/2010/02/12/tsn-goes-into-high-gear-with-daytona-500/</link>
		<comments>http://espnmediazone3.com/wpmu/canada/2010/02/12/tsn-goes-into-high-gear-with-daytona-500/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 20:49:01 +0000</pubDate>
		<dc:creator>catalaj</dc:creator>
				<category><![CDATA[Corporate Information]]></category>
		<category><![CDATA[Motorsports]]></category>
		<category><![CDATA[Daytona 500]]></category>
		<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[NASCAR Sprint Cup]]></category>
		<category><![CDATA[TSN2]]></category>

		<guid isPermaLink="false">http://espnmediazone3.com/wpmu/canada/?p=345</guid>
		<description><![CDATA[– DAYTONA 500 airs live on TSN on Sunday beginning at 12 noon ET –
Toronto, ON (February 12, 2010) – When the green flag drops in Daytona on Sunday, it marks the official start of TSN and TSN2’s extensive 2010 NASCAR SPRINT CUP coverage. Once again TSN and TSN2 will give Canadians complete coverage of [...]]]></description>
			<content:encoded><![CDATA[<p align="center">– DAYTONA 500 airs live on TSN on Sunday beginning at 12 noon ET –</p>
<p><strong>Toronto</strong><strong>, ON (February 12, 2010)</strong> – When the green flag drops in Daytona on Sunday, it marks the official start of TSN and TSN2’s extensive 2010 NASCAR SPRINT CUP coverage. Once again TSN and TSN2 will give Canadians complete coverage of the full season of racing. TSN’s flag-to-flag coverage of the<strong> </strong><strong>DAYTONA 500</strong> airs<strong> </strong><strong>Sunday, Feb. 14 starting at 12 noon ET</strong>.</p>
<p><span id="more-345"></span></p>
<p><strong>*See </strong><a title="blocked::http://www.tsn.ca/auto_racing/feature/?fid=11754" href="http://www.tsn.ca/auto_racing/feature/?fid=11754" target="_blank"><strong>TSN and TSN2’s NASCAR SPRINT CUP Broadcast Schedule</strong></a></p>
<p>In addition to its exclusive broadcast coverage of all NASCAR events, TSN also operates<strong> </strong><strong>NASCAR Canada</strong> – managing all sponsorships and licensing opportunities in Canada for NASCAR including the Daytona 500.</p>
<p>Known as “The Great American Race”, The Daytona 500 features the best stock car drivers in the world as they take on NASCAR’s biggest, richest and most prestigious race. Before the action begins, NASCAR racing legend Darrell Waltrip and former crew chief Jeff Hammond join host Chris Myers for pre-race coverage. The race announcer Mike Joy calls the action with analysis from former champion crew chief Larry McReynolds and Waltrip. Dick Berggren, Steve Byrnes, Matt Yocum and Krista Voda return to cover pit road.</p>
<p>ESPN Classic gets in gear with a weekend full of vintage thrills and spills from Daytona International Speedway with<strong><em> </em></strong><strong><em>Daytona 500 Weekend</em></strong> from<strong> </strong><strong>February 12 to 14</strong>.  The three-day celebration features highlights from past<strong> </strong><strong>DAYTONA 500s,</strong> including Dale Earnhardt Sr.’s triumph in 1998, and Kevin Harvick’s win from 2007 in the closest finish ever recorded at Daytona.  ESPN Classic also continues to showcase the most memorable moments from across the world of auto racing every<strong> </strong><strong>Friday night beginning at 7 p.m. ET</strong>. </p>
<p>Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN, a division of CTVglobemedia, is Canada&#8217;s Sports Leader and Canada’s most-watched specialty network.  TSN&#8217;s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, Blue Jays Baseball, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis, Championship Boxing and Mixed Martial Arts events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website <a title="blocked::http://www.tsn.ca/" href="http://www.tsn.ca/">TSN.ca</a>. TSN delivers more sports coverage in High Definition than any other network in Canada.</p>
<p align="center">- TSN -</p>
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		<title>SUPER BOWL XLIV Is Most-Watched Ever in Canada with 6.7 Million Viewers on CTV and RDS</title>
		<link>http://espnmediazone3.com/wpmu/canada/2010/02/08/super-bowl-xliv-is-most-watched-ever-in-canada-with-6-7-million-viewers-on-ctv-and-rds/</link>
		<comments>http://espnmediazone3.com/wpmu/canada/2010/02/08/super-bowl-xliv-is-most-watched-ever-in-canada-with-6-7-million-viewers-on-ctv-and-rds/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 23:00:04 +0000</pubDate>
		<dc:creator>catalaj</dc:creator>
				<category><![CDATA[Corporate Information]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[CTV]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[RDS]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[SUPER BOWL XLIV]]></category>

		<guid isPermaLink="false">http://espnmediazone3.com/wpmu/canada/?p=337</guid>
		<description><![CDATA[– New Orleans Saints victory is the second most-watched telecast in Canada since 1994 –
– One in two Canadians watch some part of the broadcast –
– Audiences peaks at 8 million viewers in the final minutes of the fourth quarter –
– 1.8 million watch series premiere of UNDERCOVER BOSS – 
Toronto, ON (February 8, 2009) – [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><strong><em>– New Orleans Saints victory is the second most-watched telecast in Canada since 1994 –</em></strong></p>
<p align="center"><strong><em>– One in two Canadians watch some part of the broadcast –</em></strong></p>
<p align="center"><strong><em>– Audiences peaks at 8 million viewers in the final minutes of the fourth quarter –</em></strong></p>
<p align="center"><strong><em>– 1.8 million watch series premiere of UNDERCOVER BOSS –</em></strong><strong> </strong></p>
<p><strong>Toronto, ON (February 8, 2009)</strong> – <strong>SUPER BOWL XLIV</strong> is the most-watched SUPER BOWL ever with a record audience of <strong>6.7 million viewers</strong> in Canada on CTV (<strong>6.025 million</strong>) and RDS (<strong>650,000</strong>) last night. Preliminary overnight data from BBM Canada confirms that the New Orleans Saints’ 31-17 victory over the Indianapolis Colts on Sunday is the second biggest audience for any broadcast on Canadian television since 1994.* Overall, an astonishing <strong>16.64</strong> <strong>million viewers</strong> – or one in two Canadians – tuned in to some or all of the broadcast on CTV or RDS.  <span id="more-337"></span></p>
<p>Audience levels for SUPER BOWL XLIV<strong> </strong>on CTV<strong> </strong>and RDS<strong> </strong>peaked at <strong>8 million</strong> <strong>viewers</strong> in the final minutes of the fourth quarter as the New Orleans Saints’ Tracy Porter returned a Peyton Manning interception for a touchdown, sealing the Saints victory. The game attracted nearly two million viewers alone in Toronto/Hamilton, Canada’s largest television market, and delivered an incredible 65 share among Men 18-34, 18-49 and 25-54. </p>
<p>The national audience for SUPER BOWL XLIV is more than 52% higher than last year’s NFL championship game that had an average audience of 4.3 million viewers. </p>
<p>The record audience comes as CTV and the NFL confirmed earlier today that they have extended their broadcast partnership for the next four years with the SUPER BOWL airing exclusively in Canada on CTV through to SUPER BOWL XLVIII. </p>
<p>“Last night’s overwhelming audience is a testament to what a cultural phenomenon the Super Bowl is every year,” said Rick Brace, President, Revenue, Business Planning and Sports, CTV Inc. “What a way to end a tremendous season of NFL football on CTV. We can’t wait to bring fans and advertisers all of the SUPER BOWL excitement again next year. ” </p>
<p>CTV’s extended SUPER BOWL XLIV coverage also had impressive audiences with SUPER BOWL XLIV Kick-off Show attracting 3.7 million viewers. CTV’s newest reality series, UNDERCOVER BOSS, premiered in the coveted post-SUPER BOWL timeslot to an average audience of 1.83 million viewers. Episode 2 airs next <strong>Sunday, February 14 at 9 p.m. ET on /A\. </strong> </p>
<p>SUPER BOWL XLIV caps off an incredibly successful season of NFL football on CTV –with the network setting new audience records throughout the regular season, playoffs and the SUPER BOWL. </p>
<p>Final SUPER BOWL XLIV audience numbers will be available in the coming weeks.</p>
<p>*CTV began archiving ratings data in 1994.</p>
<p>Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters </p>
<p><strong><span style="text-decoration: underline">About CTV</span></strong></p>
<p>CTV, <a href="http://www.ctvolympics.ca/">Canada’s Olympic Network</a>, is also Canada&#8217;s largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television network. CTV Inc. also owns radio stations across the country and owns or has interests in leading national specialty channels, featuring news, sports, factual, arts, entertainment, music, youth and fashion programming. CTV Inc. is owned by <a href="http://www.ctvglobemedia.com/">CTVglobemedia Inc.</a> Canada’s premier multi-media company, which also owns Canada’s national newspaper, <em><a href="http://www.theglobeandmail.com/">The Globe and Mail</a>.</em> CTV is the official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad. More information about CTV may be found on the network’s website at <a href="http://www.ctv.ca">www.ctv.ca</a>. </p>
<p align="center">- CTV -</p>
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		<title>Super Coverage Across the Board for SUPER BOWL XLIV</title>
		<link>http://espnmediazone3.com/wpmu/canada/2010/02/03/super-coverage-across-the-board-for-super-bowl-xliv/</link>
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		<pubDate>Wed, 03 Feb 2010 18:23:10 +0000</pubDate>
		<dc:creator>catalaj</dc:creator>
				<category><![CDATA[Corporate Information]]></category>
		<category><![CDATA[Digital and Mobile Platforms]]></category>
		<category><![CDATA[Football]]></category>
		<category><![CDATA[Special Features]]></category>
		<category><![CDATA[CTV]]></category>
		<category><![CDATA[ESPN Classic]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[SportsCenter]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[SUPER BOWL XLIV]]></category>
		<category><![CDATA[TSN Mobile]]></category>
		<category><![CDATA[TSN.ca]]></category>
		<category><![CDATA[TSN2]]></category>

		<guid isPermaLink="false">http://espnmediazone3.com/wpmu/canada/?p=331</guid>
		<description><![CDATA[– CTV’s exclusive coverage of SUPER BOWL XLIV airs Feb. 7 starting at 12 noon ET –
– TSN delivers extensive Pre-Game and Post-Game coverage live from Miami –
– ETALK, CANADA AM, CTV NEWS, ESPN Classic, MuchMusic, MTV and CHUM Radio cover the game from all angles –
Toronto, ON (February 3, 2010) – Down… Set…Watch! With [...]]]></description>
			<content:encoded><![CDATA[<p align="center">– CTV’s exclusive coverage of <strong>SUPER BOWL XLIV</strong> airs Feb. 7 starting at 12 noon ET –</p>
<p align="center">– TSN delivers extensive Pre-Game and Post-Game coverage live from Miami –</p>
<p align="center">– ETALK, CANADA AM<strong>, </strong>CTV NEWS,<strong> </strong>ESPN Classic, MuchMusic, MTV and CHUM Radio cover the game from all angles –</p>
<p><strong>Toronto, ON (February 3, 2010)</strong> – Down… Set…Watch! With CTV home to the biggest party in North America on <strong>SUPER BOWL Sunday</strong>, the network’s family of sports, news, entertainment, radio and online properties touch down in Miami to deliver a comprehensive line-up of <strong>SUPER BOWL</strong> programming across the board.  <span id="more-331"></span></p>
<p>CTV will have exclusive Canadian coverage of <strong><a href="http://shows.ctv.ca/Nfl.aspx">Super Bowl XLIV on Sunday, Feb. 7</a></strong> with more than six hours of pre-game coverage <strong>starting at 12 noon ET</strong>. In addition to the coverage on CTV on <strong>Super Bowl Sunday</strong>, Canadians can experience the <strong>SUPER BOWL</strong> phenomenon from all angles across the CTV family including extensive coverage on <strong>TSN, ETALK, CANADA AM</strong>, <strong>CTV NEWS,</strong> <strong>ESPN Classic, MuchMusic, MTV </strong>and <strong>CHUM Radio. </strong> </p>
<p><strong> </strong></p>
<p><strong><span style="text-decoration: underline">TSN</span></strong></p>
<p>TSN travels to Miami where Chris Schultz, Jesse Palmer and Paul Hollingsworth quarterback <strong>SPORTSCENTRE’s</strong> coverage of the big game breaking down all the action and filing daily reports all week long.  Highlights of <strong>SPORTSCENTRE’s</strong> week-long coverage include the final edition of Schultz’s popular <em>Risky Business</em> segment plus special features on the Indianapolis Colts and the New Orleans Saints.  <strong>SportsCentre’s</strong> popular Top 10 feature will also look at the top Super Bowl commercials of all time. </p>
<p>On <strong>Super Bowl</strong> <strong>Sunday,</strong> TSN tees up the big game with four hours of <strong>SUNDAY NFL COUNTDOWN</strong>, featuring host Chris Berman alongside Cris Carter, Mike Ditka, Tom Jackson, Keyshawn Johnson, Emmitt Smith, and NFL Insider Chris Mortensen live from Lummus Park<strong> </strong>on Miami Beach<strong>.</strong>  Analysts Trent Dilfer, Steve Young and Tedy Bruschi – all <strong>Super Bowl</strong> champions – will also appear on the show from Miami Beach, while Monday Night Football’s<em> </em>commentators Mike Tirico<strong>,</strong> Jon Gruden and Ron Jaworski<strong> </strong>will report from Sun Life Stadium. <strong>SUNDAY NFL COUNTDOWN airs Sunday, Feb. 7 beginning at 10 a.m. ET</strong> on TSN. </p>
<p>TSN’s weekly panel show, <strong>TSN THE REPORTERS WITH DAVE HODGE</strong> checks in <strong>at 2 p.m. ET</strong> to discuss the best and worst in the world of sports leading up to <strong>SUPER BOWL XLIV</strong>. </p>
<p>When the game wraps, TSN’s coverage continues with <strong>SPORTSCENTRE at 10 p.m. ET</strong> delivering extensive post-game coverage<strong> </strong>of<strong> SUPER BOWL XLIV</strong>. Schultz, Palmer and Hollingsworth will be on the field, conducting live interviews and providing analysis of the big game.   TSN will feature a special edition of <strong>NFL Primetime</strong> <strong>at</strong> <strong>11:30 p.m. ET</strong> with Berman<strong>, </strong>Jackson<strong> </strong>and Young<strong> </strong>on the field at Sun Life Stadium. </p>
<p> </p>
<p><strong><span style="text-decoration: underline">TSN2</span></strong></p>
<p>TSN2 will have select encores of TSN’s Super Bowl programming (check TSN.ca for program listings) along with <strong>Super Bowl’s Greatest Commercials</strong> on <strong>Fri. Feb 5 at 7 p.m. ET</strong>.</p>
<p><strong></strong></p>
<p><strong><span style="text-decoration: underline">TSN.ca</span></strong></p>
<p>TSN.ca is the definitive online destination for <strong>SUPER BOWL</strong> fans in Canada, as the country’s leading sports website features all the latest news, analysis, interviews, photo galleries and highlights leading up to and following the championship game. </p>
<p>Chris Schultz and Jesse Palmer give fans a behind-the-scenes look at <strong>SUPER BOWL XLIV</strong> with online columns and blogs, while Schultz also reveals his final pick of the season in the last instalment of his popular online feature, <em>Schultz Against the World</em>.  </p>
<p>Fans are also invited to visit TSN.ca and submit their best <strong>SUPER BOWL</strong>-related questions to Schultz and Palmer, who will answer the best ones online as part of the website’s exclusive <strong>SUPER BOWL XLIV coverage</strong>.  Along with extensive game coverage, TSN.ca will also include media day and press conference highlights from <strong>SUPER BOWL</strong> week, along with daily hits with Schultz and Palmer and post-game reaction and insight from Sun Life Stadium in Miami. </p>
<p>Finally, fans can get interactive and win great prizes during <strong>SUPER BOWL XLIV</strong> with the <em>Budweiser NFL Live </em>online prediction and trivia game. The game enables fans to make live predictions and answer trivia questions simultaneously online as they watch <strong>SUPER BOWL XLIV</strong> on CTV. </p>
<p> </p>
<p><strong><span style="text-decoration: underline">TSN MOBILE</span></strong></p>
<p>Football fans on-the-go can keep tabs on all the action in Miami with up-to-the-minute <strong>SUPER BOWL</strong> news on TSN MOBILE– the portable version of TSN’s industry-leading sports website, TSN.ca.  Fans can also experience all of TSN.ca’s <strong>Super Bowl</strong> coverage on <strong>TSN Mobile iPhone</strong> <strong>Edition</strong> – a special application specifically designed for the iPhone and iTouch.</p>
<p><strong></strong></p>
<p><strong><span style="text-decoration: underline">ESPN CLASSIC</span></strong></p>
<p>ESPN Classic gets pumped for <strong>SUPER BOWL XLIV </strong>with a look back at some of the most recent <strong>SUPER BOWL</strong> match-ups throughout the weekend.  The six-hour marathon features NFL Films highlights from the last 12 <strong>SUPER BOWL</strong> games as well as a collection of the best <strong>SUPER BOWL</strong> commercials ever.</p>
<p>The broadcast schedule is as follows:</p>
<p><span style="text-decoration: underline">Friday, Feb. 5</span></p>
<ul>
<li>8 p.m. ET                   Super Bowl XXXII – Green Bay vs. Denver</li>
<li>8:30 p.m. ET              Super Bowl XXXIII – Denver vs. Atlanta</li>
<li>9 p.m. ET                   Super Bowl XXXIV – Tennessee vs. St. Louis</li>
<li>9:30 p.m. ET              Super Bowl XXXV – Baltimore vs. New York Giants</li>
<li>10 p.m. ET                 Super Bowl XXXVI – New England vs. St. Louis</li>
<li>10:30 p.m. ET            Super Bowl XXXVIII – New England vs. Carolina</li>
<li>11 p.m. ET                 Greatest Super Bowl Commercials</li>
<li>12 midnight                Super Bowl XL – Pittsburgh vs. Seattle</li>
</ul>
<p><span style="text-decoration: underline">Saturday, Feb. 6</span></p>
<ul>
<li>12:30 a.m. ET            Super Bowl XLI – Indianapolis vs. Chicago</li>
<li>1 a.m. ET                   Super Bowl XLII – New York Giants vs. New England</li>
<li>1:30 a.m. ET              Super Bowl XLIII – Pittsburgh vs. Arizona</li>
</ul>
<p>ESPN Classic’s <strong>SUPER BOWL</strong> marathon will re-air on <strong>Saturday, Feb. 6 beginning at 12:30 p.m. ET</strong> and includes NFL Films highlights of Super Bowl XXXVII featuring Oakland vs. Tampa Bay at 3 p.m. ET.</p>
<p> </p>
<p><strong><span style="text-decoration: underline">ETALK</span></strong></p>
<p>CTV’s <strong>ETALK</strong> is Canada’s number one source for all the entertainment news, glamour and gossip of <strong>SUPERBOWL XLIV.</strong> From clips of the dynamic halftime show featuring rock legends The Who and performances by Carrie Underwood and Queen Latifah, <strong>ETALK </strong>delivers coverage of celebrity sightings. Catch all the entertainment highlights from the star-studded weekend in Miami on <strong>Monday, Feb. 8 at 7 p.m. ET</strong>.</p>
<p> </p>
<p><strong><span style="text-decoration: underline">CANADA AM</span></strong></p>
<p>Canada’s most-watched morning show, <strong>CANADA AM </strong>will feature highlights from <strong>SUPER BOWL XLIV</strong> coverage with pre-game and post-game buzz from TSN’s team of football experts.</p>
<p><strong></strong></p>
<p><strong><span style="text-decoration: underline">CTV NEWS</span></strong></p>
<p>CTV NEWS outlets will feature <strong>SUPER BOWL XLIV</strong> reports airing on <strong>CTV NATIONAL NEWS WITH LLOYD ROBERTSON</strong>, in addition CTV and /A\ local newscasts will report from many of the <strong>SUPER BOWL</strong> festivities taking place across Canada.</p>
<p><strong></strong></p>
<p><strong><span style="text-decoration: underline">CTV NEWS CHANNEL</span></strong><strong> </strong></p>
<p><strong>CTV NEWS CHANNEL</strong> will be following the Colts versus Saints as they duke it out for the <strong>SUPER BOWL XLIV </strong>title in Miami with coverage starting on <strong>Thursday, Feb. 4</strong> and continuing to game day on <strong>Sunday, Feb. 7</strong>. Coverage will feature interviews with TSN football experts.</p>
<p> </p>
<p><strong><span style="text-decoration: underline">CP24</span></strong></p>
<p>On Sunday, Toronto’s breaking news station; <strong>CP24</strong> will bring Toronto <strong>SUPER BOWL XLIV</strong> highlights as they happen with CP24’s sports reporter, Ken Reid, out in the Toronto community getting game reaction from Toronto Colts and Saints fans. CP24’s coverage will be available on TV, online at <a href="http://www.cp24.com/">cp24.com</a>, on the go at <a href="http://m.cp24.com/">CP24mobile</a> which features the top stories and sports headlines and on the radio with CP24 Radio 1050.</p>
<p> </p>
<p><strong><span style="text-decoration: underline">MUCHMUSIC and MTV</span></strong></p>
<p>The razzle-dazzle of <strong>SUPER BOWL XLIV </strong>comes to life on MuchMusic and MTV, as both networks have their fingers on the pop-culture pulse of the biggest stars and most spectacular musical acts in Miami.  Coverage surrounding <strong>SUPER BOWL XLIV </strong>will air on MuchMusic’s <strong>MUCHNEWS</strong> and MTV’s <strong>MTV NEWS</strong> and <strong>MTV LIVE.</strong></p>
<p> </p>
<p><strong><span style="text-decoration: underline">CHUM RADIO</span></strong></p>
<p>CHUM Radio’s TEAM stations will tackle <strong>SUPER BOWL XLIV</strong> in the days leading up to the championship game with analysis, reports and interviews. In addition, fans can listen to exclusive live Canadian radio coverage of the big game on the TEAM 1410 and TEAM 1040 in Vancouver, TEAM 1200 in Ottawa and THE TEAM 990 in Montreal.</p>
<ul>
<li><strong>TEAM 1410</strong> – Vancouver’s sports station of record for football will have it all covered, with host Jim Rome live from radio row from 9 a.m. to 12 noon PT and host Dan Patrick from 12 noon to 3 p.m. PT. They will also be sending host Bob “the Moj” Marjanovich to broadcast live and provide special Super Bowl reports, all week long. TEAM 1410 will broadcast live commentary of <strong>SUPER BOWL XLIV</strong> starting at 2 p.m. PT.  </li>
<li><strong>TEAM 1040</strong> – Vancouver will be abuzz on the city’s sports radio leading up to <strong>Super Bowl</strong> week.  TEAM 1040 will feature special call-in guests, interviews and analysis from South Florida.  </li>
<li><strong>TEAM 1200 </strong>– Ottawa will be on the <strong>Super Bowl</strong> bandwagon as a proud broadcaster of <strong>SUPER BOWL XLIV</strong> beginning with the pre-game show “Super Sunday” immediately following the Ottawa 67’s game, starting at 4 p.m. ET.  </li>
<li><strong>THE TEAM 990</strong> – Montreal’s sports station will have in-depth news and analysis all week leading up to the big game. TSN contributors Jesse Palmer and Chris Schultz will provide their takes and predictions in the week leading up to <strong>Super Bowl</strong> Sunday. THE TEAM 990 will have an extended pre-game show starting at 3 p.m. ET and will feature live play-by-play coverage of the big game and a three-hour post-game show.</li>
</ul>
<p> </p>
<p><strong><span style="text-decoration: underline">About CTV</span></strong></p>
<p>CTV, <a href="http://www.ctvolympics.ca/">Canada’s Olympic Network</a>, is also Canada&#8217;s largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television network. CTV Inc. also owns radio stations across the country and owns or has interests in leading national specialty channels, featuring news, sports, factual, arts, entertainment, music, youth and fashion programming. CTV Inc. is owned by <a href="http://www.ctvglobemedia.com/">CTVglobemedia Inc.</a>Canada’s premier multi-media company, which also owns Canada’s national newspaper, <em><a href="http://www.theglobeandmail.com/">The Globe and Mail</a>.</em> CTV is the official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad. More information about CTV may be found on the network’s website at <a href="http://www.ctv.ca/">www.ctv.ca</a>.</p>
<p align="center">- CTV -</p>
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		<title>World Juniors Thriller Delivers an All-Time Audience Record of 5.3 Million Viewers for TSN</title>
		<link>http://espnmediazone3.com/wpmu/canada/2010/01/06/world-juniors-thriller-delivers-an-all-time-audience-record-of-5-3-million-viewers-for-tsn/</link>
		<comments>http://espnmediazone3.com/wpmu/canada/2010/01/06/world-juniors-thriller-delivers-an-all-time-audience-record-of-5-3-million-viewers-for-tsn/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 20:48:19 +0000</pubDate>
		<dc:creator>catalaj</dc:creator>
				<category><![CDATA[Corporate Information]]></category>
		<category><![CDATA[Hockey]]></category>
		<category><![CDATA[IIHF World Junior Championship]]></category>
		<category><![CDATA[Men's Hockey]]></category>

		<guid isPermaLink="false">http://espnmediazone3.com/wpmu/canada/?p=287</guid>
		<description><![CDATA[– Gold medal game is the most-watched program on Canadian television since 2005 –
– Audience peaks at 7.5 million viewers as Canada ties the game late in third period –
– The 2010 tournament is the most successful World Juniors ever for TSN –
Toronto, ON (January 6, 2009) – It was an epic game with an [...]]]></description>
			<content:encoded><![CDATA[<p align="center">– Gold medal game is the most-watched program on Canadian television since 2005 –</p>
<p align="center"><em>–</em> Audience peaks at<strong> </strong><strong>7.5 million</strong> viewers as Canada ties the game late in third period<em> </em><em>–</em></p>
<p align="center">– The 2010 tournament is the most successful World Juniors ever for TSN –</p>
<p><strong>Toronto, ON (</strong><strong>January</strong><strong> 6, 2009</strong><strong>)</strong> – It was an epic game with an epic audience to match.  Last night’s thrilling<strong> </strong><strong>IIHF World Junior Championship</strong> gold medal game made television history for TSN. Preliminary overnight data from BBM Canada confirms that TSN’s average audience for the game was an outstanding<strong> </strong><strong>5.3 million viewers</strong> – an all-time record for the network and the largest audience recorded on Canadian television since 2005*. It is the sixth largest audience for any broadcast on Canadian television in records that date back to 1994.</p>
<p><span id="more-287"></span></p>
<p>An astounding<strong> </strong><strong>12.3 m</strong><strong>illion viewers</strong> – or more than one in three Canadians – tuned in to some of or the entire broadcast.</p>
<p align="center"><strong>Note &#8211; See Below for TSN’</strong><strong>s</strong><strong> Top Five Most-</strong><strong>Watched Audiences</strong></p>
<p>Audience levels peaked at<strong> </strong><strong>7.5</strong><strong> million viewers</strong> in the final minutes of the third period as tournament MVP Jordan Eberle scored for Team Canada and sent the dramatic game into overtime.</p>
<p>“TSN has covered some of the biggest sporting events in the world over the past 25 years, but this one will go down as one of the most exciting and emotional games we have ever broadcast,” says Phil King, President of TSN. “It is a tribute to Hockey Canada that this tournament has grown to where it is today &#8211; capturing the attention of the nation every year. We are absolutely thrilled so many Canadians joined us for the game and can’t wait to do it again next year in Buffalo.”</p>
<p>&#8220;It is wonderful that so many Canadians watched and cheered on Team Canada last night,&#8221; says Bob Nicholson, President of Hockey Canada. &#8220;We are also extremely proud of our longstanding partnership with TSN – a partnership that has worked so well for both organizations and has grown the game of hockey across the country.&#8221;</p>
<p>TSN’s support programming also had impressive audiences with the<strong> </strong><strong>Post-Game Show</strong> attracting an average of 3 million viewers and the<strong> </strong><strong>Pre-Game Show</strong> registering an average of 1.3 million viewers.</p>
<p>The gold medal game caps off what will go down as the most successful<strong> </strong><strong>IIHF World Junior Championship</strong> ever for TSN. The average audience for the six games featuring Team Canada was a remarkable 3.1 million viewers (includes four preliminary round games, one semifinal game and the gold medal final).</p>
<p>TSN also saw impressive audiences for its broadcast of non-Team Canada games. The Russia-Switzerland Quarterfinal game had an average audience of more than one-million viewers and the United States-Sweden semifinal game set a new standard for digital television with an audience of 902,000 for its broadcast on TSN2.</p>
<p>TSN has been televising the<strong> </strong><strong>IIHF WORLD JUNIOR CHAMPIONSHIP</strong> since 1991. Eight of the top 10 programs of all time on TSN have been<strong> </strong><strong>IIHF WORLD JUNIOR CHAMPIONSHIP</strong> broadcasts with seven of those games registering audiences of more than 3 million viewers. </p>
<p>Online, TSN.ca scored with its World Juniors coverage registering 145,000 live streams for the gold medal game – a record for primetime online streaming. Throughout the tournament, World Juniors on-demand content registered 1.4 million video views.  TSN.ca also registered 6.9 million page views between Dec. 26 and Jan 5 – a 47% increase compared to the 2009 tournament.**</p>
<p>TSN’s holiday hockey tradition returns Dec. 26, 2010,  as Team Canada looks for redemption at the<strong> </strong><strong>2011 IIHF WORLD JUNIOR CHAMPIONSHIP</strong> in Buffalo. </p>
<p><strong><span style="text-decoration: underline">Top Five Audiences on TSN </span></strong></p>
<ul>
<li> 
<ul>
<li>5.3 Million –  2010 World Juniors Gold Medal Game (Canada. vs. USA)</li>
<li>5.1 Million – 2009 Grey Cup (Montreal Vs Saskatchewan)</li>
<li>3.7 Million &#8211; 2009 World Juniors Gold Medal Game (Canada. vs. Sweden)</li>
<li>3.5 Million &#8211; 2003 World Juniors Gold Medal Game (Canada. vs. Russia)</li>
<li>3.3 Million &#8211; 2010 World Juniors Canada-USA (Preliminary Round -New Year’s Eve) <strong> </strong></li>
</ul>
</li>
</ul>
<p>*Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters<br />
** Omniture</p>
<p><strong>About TSN</strong><br />
Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN, a division of CTVglobemedia, is Canada&#8217;s Sports Leader and Canada’s most-watched specialty network.  TSN&#8217;s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, Blue Jays Baseball, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis, Championship Boxing and Mixed Martial Arts events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. TSN delivers more sports coverage in High Definition than any other network in Canada.</p>
<p align="center">- TSN - </p>
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		<title>TSN2’s World Juniors Audience Sets a New Benchmark for Digital Television</title>
		<link>http://espnmediazone3.com/wpmu/canada/2010/01/05/tsn2%e2%80%99s-world-juniors-audience-sets-a-new-benchmark-for-digital-television/</link>
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		<pubDate>Tue, 05 Jan 2010 22:15:15 +0000</pubDate>
		<dc:creator>catalaj</dc:creator>
				<category><![CDATA[Corporate Information]]></category>
		<category><![CDATA[Hockey]]></category>
		<category><![CDATA[Special Features]]></category>
		<category><![CDATA[IIHF World Junior Championship]]></category>
		<category><![CDATA[Men's Hockey]]></category>
		<category><![CDATA[TSN2]]></category>

		<guid isPermaLink="false">http://espnmediazone3.com/wpmu/canada/?p=285</guid>
		<description><![CDATA[- TSN scores with audience of 3.2 million for Canada-Switzerland Semifinal game 
- TSN2’s broadcast of United States-Sweden semifinal is highest audience ever recorded
for a digital channel - 
Toronto, ON (January 5, 2010) – Not only was Sunday another huge day for the IIHF World Junior Championship on TSN, it was a landmark day for TSN2 and [...]]]></description>
			<content:encoded><![CDATA[<p align="center">- TSN scores with audience of 3.2 million for Canada-Switzerland Semifinal game </p>
<p align="center">- TSN2’s broadcast of United States-Sweden semifinal is highest audience ever recorded<br />
for a digital channel - </p>
<p><strong>Toronto</strong><strong>, ON (January 5, 2010)</strong> – Not only was Sunday another huge day for the<strong> </strong><strong>IIHF World Junior Championship</strong> on TSN, it was a landmark day for TSN2 and digital television in Canada.  While TSN’s broadcast of the Canada-Switzerland semifinal attracted an average audience of 3.2 million viewers and was the most-watched program overall on Canadian television according to BBM Canada, TSN2 continued to set new benchmarks for audiences on a digital channel.</p>
<p><span id="more-285"></span></p>
<p>TSN2’s broadcast of the World Juniors United States-Sweden semifinal on Sunday recorded an average audience of 902,000 viewers making it the highest audience ever registered for a digital channel. The audience peaked at 1.3 million viewers during the third period. The World Juniors broadcast more than doubled the previous audience high for a digital channel set by TSN2 in September when the NHL pre-season Toronto-Boston game attracted an average audience of 413,000 viewers.</p>
<p>Even without Team Canada playing in the second semifinal, TSN2’s audience ranked higher than new episodes of popular prime-time programs on conventional networks.</p>
<p>“This is a coming of age for TSN2 and digital television in Canada. The remarkable audience is not only a testament to the popularity of this tournament, but to the incredible growth of TSN2 over the past year,” says Phil King, President of TSN. “TSN2 has always been about giving sports fans more choice when it comes to watching live events and we are thrilled to deliver more coverage of the World Juniors than ever before with TSN2.”</p>
<p>TSN2 is the fourth-ranked digital channel in Canada with an average audience that is higher than all other digital sports channels combined. TSN2 is available in 4.5 million homes across all major television service providers in both standard and high definition.</p>
<p><strong>TSN2 </strong><br />
TSN2, a division of CTVglobemedia, brings Canadian sport fans a jam-packed lineup of major league sports action, with exclusive live events, encore telecasts of key sporting events and better timeslots for viewing in Western Canada.  TSN2’s roster features an exciting lineup of sports and events, including the NHL, Blue Jays baseball, NBA, Curling, International Hockey, Golf, NASCAR Sprint Cup Series, NASCAR Nationwide Series, IndyCar Series, Grand Slam Tennis, UEFA Champions League Soccer, Boxing, Mixed Martial Arts, and NCAA Football and Basketball.  Also available in High Definition, sports fans can access TSN2 through television service providers across the country. For more information on TSN2 and a complete list of participating television providers, visit <a title="blocked::http://www.tsn.ca/" href="http://www.tsn.ca/">TSN.ca</a>.</p>
<p align="center">-TSN2-</p>
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		<title>2009 &#8211; A Historic Year for TSN</title>
		<link>http://espnmediazone3.com/wpmu/canada/2009/12/23/2009-a-historic-year-for-tsn/</link>
		<comments>http://espnmediazone3.com/wpmu/canada/2009/12/23/2009-a-historic-year-for-tsn/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 20:46:09 +0000</pubDate>
		<dc:creator>catalaj</dc:creator>
				<category><![CDATA[Corporate Information]]></category>
		<category><![CDATA[Digital and Mobile Platforms]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Special Features]]></category>
		<category><![CDATA[Grey Cup]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[TSN2]]></category>
		<category><![CDATA[TSN2 HD]]></category>
		<category><![CDATA[Winter Olympic Games]]></category>

		<guid isPermaLink="false">http://espnmediazone3.com/wpmu/canada/?p=276</guid>
		<description><![CDATA[– TSN celebrates the past year with a record Grey Cup, large audiences and growth across all business platforms –
– TSN is the #1 specialty channel in Canada across
all key male and female demographics –
TORONTO (December 23, 2009) – 2009 has been one of the most successful and significant years in TSN’s history. In addition [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><strong><em>– TSN celebrates the past year with a record Grey Cup, large audiences and growth across all business platforms –</em></strong></p>
<p align="center"><strong><em>– TSN is the #1 specialty channel in Canada across<br />
all key male and female demographics –</em></strong></p>
<p><strong>TORONTO</strong><strong> (December 23, 2009) </strong>– 2009 has been one of the most successful and significant years in TSN’s history. In addition to achieving record television audiences for its key broadcast properties, TSN saw significant growth across all of its business platforms.  </p>
<p>With multi-year agreements in place with all of its major partners, TSN will continue to be at the forefront of every major sporting event in 2010 including delivering extensive coverage of the <strong>Vancouver 2010 Olympic Winter Games</strong> from February 12 to 28.  <span id="more-276"></span></p>
<p>Below is a snapshot of TSN’s performance in 2009:<strong><span style="text-decoration: underline"> </span></strong></p>
<p><strong><span style="text-decoration: underline">TSN’s Audience </span></strong></p>
<ul>
<li>TSN’s broadcast of the 2009 GREY CUP attracted 5.073 million viewers making it the most-watched program on Canadian television this year.</li>
<li>TSN’s overall audience is significantly higher since BBM Canada introduced the industry’s new PPM audience measurement system that more accurately accounts for secondary viewing and out-of-home viewing.  </li>
<li>Based on 16 weeks of BBM Canada’s PPM data, TSN continues to be the top-ranked specialty channel in Canada – in all key male and female demographics.  </li>
<li>Since September 1, TSN ranks as the third most-watched channel in Canada for the coveted 18-34 demographic – ahead of conventional networks CBC and CITY Television. </li>
</ul>
<p><strong><span style="text-decoration: underline">Properties Performance</span></strong></p>
<p>All of TSN’s core broadcast properties delivered substantial audiences in 2009.</p>
<ul>
<li><strong>NHL playoff audiences</strong> on TSN increased by 17% compared to the previous year </li>
<li><strong>CFL</strong> registered record audiences on TSN in 2009 &#8211; with five regular season games attracting more than 1 million viewers.  </li>
<li>The average <strong>NFL audience </strong>on TSN in 2009 is 713,000 &#8211; almost double the recorded average in 2008  </li>
<li><strong>Toronto Raptors</strong> games on TSN this season  are 44% higher than last season’s average audience </li>
<li>Since September 1, <strong>SportsCentre </strong>has registered much higher audiences compared to the same period last year.  Audiences for SportsCentre’s evening and late editions are 76% and 38% higher respectively, with SportsCentre’s morning editions registering average audiences that is twice as high as they were during the same period in 2008.    </li>
</ul>
<p>* Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters </p>
<p><strong><span style="text-decoration: underline">TSN2</span></strong></p>
<ul>
<li><strong>Distribution -</strong> TSN2 enjoyed rapid growth in 2009. Rogers Cable and Videotron both signed on to carry the network in 2009.  TSN2 is now available in more than 4.5 million Canadian homes across all major television service providers in both standard and high definition. </li>
<li><strong>Audiences &#8211; </strong>BBM Canada data confirms that TSN2 is now the top-ranked digital sports channel in Canada with an average audience that is higher than all other digital sports channels combined.  </li>
<li>TSN2’s broadcast of the Toronto–Boston NHL pre-season game attracted 413,000 viewers – making it the most-watched program ever on a digital specialty channel.  </li>
<li>On May 20, 2009, TSN2’s broadcast of a highly-anticipated Blue Jays-Red Sox game was the most-watched sporting event of the night – ranking even ahead of TSN. </li>
</ul>
<p><strong><span style="text-decoration: underline">TSN HD</span></strong></p>
<ul>
<li>TSN continues to set the standard in high definition broadcasting – producing and broadcasting more HD programming than any other broadcaster.  In 2009, TSN produced more than 2,200 hours of original HD programming and broadcast more than 8,700 hours of programming in HD.  </li>
</ul>
<p><strong><span style="text-decoration: underline">TSN &#8211; New Media</span></strong></p>
<p>TSN enjoyed tremendous expansion in the new media world with TSN.ca once again proving to be Canada’s online source for sports news and programming. </p>
<ul>
<li><strong>TSN.ca</strong> set an industry standard for delivering breaking sports news in Canada with more than 850 million page views, a site record. TSN.ca registered a single-day record number of users on NHL Trade Deadline Day with 15.8 million page views. ( Source &#8211; Omniture) </li>
<li><strong>TSN Video Player </strong>featured more than 200 events on-demand in 2009 including TSN’s full slate of NHL, CFL, curling and IIHF World Junior Championship events.TSN.ca is projected to register 75 million video streams by the end of the year. </li>
<li><strong>TSN MOBILE</strong> –has emerged as an industry-leader for breaking news and highlights. The portable version of TSN’s sports website delivered more than 61 million page views in 2009 and issued 4.2 million SMS text alerts.  </li>
<li><strong>TSN on iTunes</strong> &#8211; For the first time, all CFL ON TSN games, including the 2009 GREY CUP, were available on the iTunes Store in Canada, giving fans the opportunity to relive all the CFL action anytime they want.   </li>
<li><strong>TSN on Social Media</strong> &#8211; TSN’s Insiders have proven to be extremely popular in the social media world with over 50,000 people following TSN’s various Twitter feeds, including Hockey Insiders Bob McKenzie and Darren Dreger along with CFL analyst Glen Suitor.   </li>
</ul>
<p><strong>NOTE &#8211; TSN will announce details on the launch of its official Facebook page in the New Year</strong><strong><span style="text-decoration: underline"> </span></strong></p>
<p><strong><span style="text-decoration: underline">Rights Deals and Acquisitions</span></strong></p>
<p>TSN’s strong performance in 2009 can be attributed to its comprehensive schedule of sports properties. In 2009, TSN secured broadcast agreements or extensions with the following partners:<strong><span style="text-decoration: underline"> </span></strong></p>
<ul>
<li><strong>NFL -</strong> TSN signed a multi-year deal for the exclusive Canadian broadcast rights to SUNDAY NIGHT FOOTBALL and MONDAY NIGHT FOOTBALL. TSN’s jam-packed NFL lineup also features the popular preview/wrap-up shows SUNDAY NFL COUNTDOWN, FOOTBALL NIGHT IN AMERICA, NFL PRIMETIME and MONDAY NIGHT COUNTDOWN, as well as the NFL DRAFT and special segments on SPORTSCENTRE and TSN.ca. </li>
<li><strong>CIS </strong>– With a multi-year agreement in place, TSN has the exclusive broadcast rights for several marquee CIS events including the VANIER CUP and the CIS Men’s and Women’s Basketball finals. </li>
<li><strong>AFL</strong> &#8211; Australian Rules Football returned to TSN and TSN2 in 2009. </li>
<li><strong>NLL </strong>- TSN2 signed a deal to broadcast nine regular season National Lacrosse League Toronto Rock games throughout the 2010 season.<br />
 </li>
</ul>
<p><strong><span style="text-decoration: underline">TSN Merchandise</span></strong></p>
<ul>
<li>TSN introduced its official line of merchandise in 2009. With the launch of TSNShop.ca, fans can now purchase a wide range of clothing and sporting items for men and women including T-shirts, hats, sweatshirts and sports bags. </li>
</ul>
<p><strong><span style="text-decoration: underline">TSN Publishing</span></strong></p>
<ul>
<li>TSN, in partnership with Wiley Publishing, released <strong><em>TSN 25 Years</em></strong>. The photo book delivers a candid look back at a quarter-century of sports through the network’s lens.</li>
</ul>
<p><strong><span style="text-decoration: underline"><br />
TSN Brand Partnerships and TSN Events</span></strong></p>
<p>In addition to delivering tremendous audiences for its clients, TSN partnered with several clients to create customized promotions and events in 2009. </p>
<ul>
<li><strong>Kraft Celebration Tour </strong>- In recognition of TSN’s 25<sup>th</sup> anniversary, the tour saw SportsCentre broadcast live out of 10 communities across Canada over 10 days. <strong> </strong></li>
<li><strong>Team up and Bring Home The Cup</strong> – Pepsi, Lay&#8217;s and Gatorade worked with TSN to offer Canadian amateur hockey teams the opportunity to hang out with the Stanley Cup and hockey legend Mark Messier. </li>
<li><strong>$1 Million Promotions – </strong>TSN’s popular and<strong> </strong>award-winning $1 million promotions &#8211; <em>Wendy’s Kick for a Million</em> and the <em><a href="https://equinox.tsn.ca/ContestOver.aspx">Chevrolet Equinox Million Dollar Shootout</a> </em>- returned for 2009. Both promotions generated a record number of entries. <strong> </strong></li>
<li><strong>Campbell’s Chunky MVC: Most Valuable Coach &#8211; </strong>TSN teamed up with Campbell’s Chunky Soup and the Coaching Association of Canada on a national promotion to recognize and celebrate amateur coaches.  </li>
<li><strong>Casino Rama Curling Skins Game – </strong>Last year,<strong> </strong>TSN’s annual curling skins game attracted more sponsors than ever before and registered its highest television audience ever. The popular annual event returns to TSN and Casino Rama on January 16 and 17 in 2010. </li>
</ul>
<p><strong><span style="text-decoration: underline">Industry Recognition</span></strong></p>
<ul>
<li><strong>Gemini Awards –</strong>TSN was awarded three Gemini Awards for excellence in sports broadcasting.<strong> </strong><strong>James Duthie</strong> was named <em>Best Sportscaster/Anchor</em> while <strong>Brian Williams</strong> was recognized as <em>Best Host or Interviewer in a Sports Program or Sportscast</em> and <strong>SPORTSCENTRE</strong> was honoured with its first Gemini Award for <em>Best Sportscast</em>. </li>
<li><strong>Sports Media Canada Achievement Awards</strong> – TSN was presented with the prestigious <em>President’s Award</em> in recognition of the network’s 25<sup>th</sup> anniversary. </li>
<li><strong>CFL Hall of Fame &#8211; </strong>Long-time TSN producer Paul “Mac” McLean was inducted posthumously into the Canadian Football Hall of Fame’s Football Reporters wing in honour of his contributions to the CFL through his work at TSN. </li>
</ul>
<p><strong>About TSN</strong></p>
<p>Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN, a division of CTVglobemedia, is Canada&#8217;s Sports Leader and Canada’s most-watched specialty network.  TSN&#8217;s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, Blue Jays Baseball, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis, Championship Boxing and Mixed Martial Arts events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. TSN delivers more sports coverage in High Definition than any other network in Canada. </p>
<p align="center">- TSN -</p>
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		<title>TSN’s McKenzie, McGuire, Miller and Duthie Analyze Team Canada’s Chances for a Sixth Consecutive Gold Medal at the 2010 IIHF WORLD JUNIOR CHAMPIONSHIP</title>
		<link>http://espnmediazone3.com/wpmu/canada/2009/12/22/tsn%e2%80%99s-mckenzie-mcguire-miller-and-duthie-analyze-team-canada%e2%80%99s-chances-for-a-sixth-consecutive-gold-medal-at-the-2010-iihf-world-junior-championship/</link>
		<comments>http://espnmediazone3.com/wpmu/canada/2009/12/22/tsn%e2%80%99s-mckenzie-mcguire-miller-and-duthie-analyze-team-canada%e2%80%99s-chances-for-a-sixth-consecutive-gold-medal-at-the-2010-iihf-world-junior-championship/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 21:44:14 +0000</pubDate>
		<dc:creator>catalaj</dc:creator>
				<category><![CDATA[Corporate Information]]></category>
		<category><![CDATA[Hockey]]></category>
		<category><![CDATA[Special Features]]></category>
		<category><![CDATA[IIHF World Junior Championship]]></category>
		<category><![CDATA[Men's Hockey]]></category>

		<guid isPermaLink="false">http://espnmediazone3.com/wpmu/canada/?p=273</guid>
		<description><![CDATA[– TSN and TSN2 team up to deliver 19 games, including all Team Canada match-ups, quarter-finals, semifinals and Bronze and Gold medal games, beginning December 26 – 
Toronto, ON (December 22, 2009) – Say what?  With only four days to go until the start of the 2010 IIHF WORLD JUNIOR CHAMPIONSHIP, hockey fans across the country [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><strong><em>– TSN and TSN2 team up to deliver 19 games, including all Team Canada match-ups, quarter-finals, semifinals and Bronze and Gold medal games, beginning December 26 – </em></strong></p>
<p><strong>Toronto</strong><strong>, ON (December 22, 2009) </strong>– Say what?  With only four days to go until the start of the <strong><a href="http://www.tsn.ca/world_jrs">2010 IIHF WORLD JUNIOR CHAMPIONSHIP</a></strong>, hockey fans across the country are buzzing about <a href="http://www.tsn.ca/world_jrs/feature/?id=13609">Team Canada’s</a> chances of winning a sixth straight gold medal at the tournament.  Who’s going to win?  Who will be Canada’s toughest opponent?  Who on Team Canada will rise up and emerge as a breakout star? </p>
<p>TSN’s World Juniors broadcast team of Gord Miller and Pierre McGuire, along with host James Duthie and Hockey Insider Bob McKenzie, will be on site in Saskatoon from <strong><a href="http://www.tsn.ca/world_jrs/feature/?id=4124">December 26 to January 5</a></strong> to break down all the action and provide in-depth analysis throughout the tournament.  Here is what they have to say about Team Canada so far…:</p>
<p><span id="more-273"></span></p>
<p><strong>Bob McKenzie</strong><strong>, Hockey Insider</strong></p>
<ul>
<li>“Team Canada has no glaring weaknesses.  It is a well-balanced team.  But they will have to make sure they stay disciplined because it’s a team that plays with an edge and they may be susceptible to taking penalties.  Also, their power play will have a tough time matching last year’s success rate of 50%, but it would be unfair to say special teams will be a weakness.” </li>
<li>“In terms of breakout stars, Taylor Hall, potential No. 1 overall pick in this year’s NHL Entry Draft, looks as though he is ready to emerge on the world stage.” </li>
<li>“I don’t really do specific predictions for this tournament, but I would say Canada and Sweden – on paper – are considered co-favourites, but the Russians are also a threat for the gold medal.  I think the U.S. is a sleeper pick – not experienced enough to rate as a pre-tournament favourite for gold but it’s a young and talented team that could upset or knock off one of the gold medal threats.  It’s tough to bet against Canada on home ice, though.”</li>
</ul>
<p> </p>
<p><strong>Pierre McGuire</strong><strong>, Game Analyst</strong></p>
<ul>
<li>“Taylor Hall will be the one to watch for Team Canada.  He’s ‘Mark Messier-like’.  He’s got size, speed and skill, and he knows how to make the players around him better.” </li>
<li>“Willie Desjardins will have a big impact on the team because he has them playing a high-tempo game, which plays to their strength.  He also has them focusing on special teams, which are a big part of this tournament.” </li>
<li>“It’s hard to say who will be Team Canada’s toughest opponent but at the beginning I’d say their toughest challenge will be the Americans on New Year’s Eve.  And then, as it goes along, probably Sweden.”</li>
</ul>
<p> </p>
<p><strong>Gord Miller</strong><strong>, Play-by-Play Announcer</strong></p>
<ul>
<li>“Team Canada’s strengths are its defence, led by Ryan Ellis, Colten Teubert and Alex Pietrangelo; the presence of four members of the defending Memorial Cup champion Windsor Spitfires; and playing on home ice.” </li>
<li>“Jake Allen of the Montreal Juniors will emerge as the starting goaltender.  He won a World Under-18 championship in 2008 with Pat Quinn as the head coach.” </li>
<li>“A weakness for Team Canada is the fact that eight eligible players for the tournament are playing in the NHL.  Team Canada with Steven Stamkos and John Tavares down the middle would have been incredible.”</li>
</ul>
<p> </p>
<p><strong>James Duthie</strong><strong>, Host</strong></p>
<ul>
<li>“Team Canada is an aggressive, physical, strong-skating team.  It has plenty of potential game-breakers in Jordan Eberle, Taylor Hall and Nazem Kadri.  They also have the home crowd behind them in Saskatoon.  When Canada plays at home, I believe it’s worth almost a goal a game.” </li>
<li>“Team Canada is not as good as it could have been with all the eligible players still in the NHL.  Pressure could also be a factor for Team Canada.  When Canada expects nothing less than gold for a sixth straight year this has to weigh heavily on a bunch of teenagers.” </li>
<li>“Team Canada’s toughest opponent in the tournament is Sweden.  They have seven first-rounders and eight returnees.  Although Canadians may be getting sick of seeing the Swedes in the gold medal game, there’s a good chance they will see them again.”</li>
</ul>
<p> </p>
<p>Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN, a division of CTVglobemedia, is Canada&#8217;s Sports Leader and Canada’s most-watched specialty network.  TSN&#8217;s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, Blue Jays Baseball, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis, Championship Boxing and Mixed Martial Arts events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. TSN delivers more sports coverage in High Definition than any other network in Canada. </p>
<p align="center">- TSN - </p>
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