Pictou, NS Named Third Tour Stop on Kraft Celebration Tour; Will Host TSN and Kraft in August
Toronto, ON (July 15, 2010) – Pictou, Nova Scotia has been named the third winning community in the Kraft Celebration Tour.
As part of the Kraft Celebration Tour, Pictou hosts a special edition of SPORTSCENTRE with anchors Darren Dutchyshen and Jennifer Hedger when they broadcast live from the Nova Scotia community on Sunday, Aug. 22 at 3:30 p.m. ET.
Pictou also receives a $25,000 community refresh from Kraft Canada that goes towards renovating Hector Arena with a new roof and floor.
Located on the Northumberland Shore of Nova Scotia, Pictou – a rural town with a population of 3,800 – is considered the “Birthplace of New Scotland” as the first wave of Scottish immigrants landed here in 1773. The Hector Arena, built in 1972, supports healthy and active living in the community with its various sports and recreation programs for residents of all ages.
Pictou joins Bay Roberts, NL, and Port Dover, ON, as one of the 10 winning communities in the Kraft Celebration Tour. Pictou was named to the tour after winning a national head-to-head online vote over the community of Gagetown, NB.
Canadians can decide the other winning communities for the Kraft Celebration Tour. One pair of communities is featured per day through July 23, and Canadians can visit www.TSN.ca/kraftcelebrationtour or www.RDS.ca/tourneedecelebrationkraft to vote for their favourite Kraft Celebration Tour nominations. Voting is unlimited and runs from 12 noon ET each day for a 24-hour period.
During the voting period, SPORTSCENTRE on TSN and SPORTS 30 on RDS highlight the day’s featured match-up with a look at the dueling communities and their proposed community refreshes. Results of each vote will be announced the following day on SPORTSCENTRE and SPORTS 30.
The other communities selected as finalists for the Kraft Celebration Tour, along with their match-ups and scheduled voting dates, are as follows:
· Thursday, July 15: Pinawa, MB vs. Steinbach, MB
· Friday, July 16: Abrams Village, PE vs. Georgetown, PE
· Monday, July 19: Indian Head, SK vs. Outlook, SK
· Tuesday, July 20: Wakefield, QC vs. Beauceville, QC
· Wednesday, July 21: Fort Macleod, AB vs. Wetaskiwin, AB
· Thursday, July 22: Elmvale, ON vs. Brighton, ON
· Friday, July 23: New Westminster, BC vs. Nelson, BC
About Kraft Canada
With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.
TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, Blue Jays Baseball, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry-leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.