Bay Roberts, NL Named First Tour Stop on the Kraft Celebration Tour;Will Host TSN and Kraft in August
Toronto, ON (July 13, 2010) – The votes are in! After a record number of votes were cast online from coast to coast, Bay Roberts, Newfoundland has been named the first winning community in the Kraft Celebration Tour.
As part of the Kraft Celebration Tour, Bay Roberts hosts a special edition of SPORTSCENTRE featuring anchors Darren Dutchyshen and Jennifer Hedger when they kick off the tour with a live broadcast from the Newfoundland community on Friday, Aug. 20 at 6 p.m. ET.
Bay Roberts also receives a $25,000 community refresh from Kraft Canada that goes towards installing lights around the outdoor walking track at Wilbur Sparkes Recreation Complex.
Located on the north shore of Conception Bay, Bay Roberts is the largest town on the Baccalieu Trail with a population of 5,400. The Wilbur Sparkes Recreation Complex supports active living in the community with its sports fields and walking trails.
Bay Roberts was named to the Kraft Celebration Tour after winning a national head-to-head online vote over Stephenville, NL. Bay Roberts received the most votes ever for a single community in the history of the Kraft Celebration Tour.
Canadians can decide the other winning communities for the Kraft Celebration Tour over the next two weeks. One pair of communities is featured per day through July 23, and Canadians can visit www.TSN.ca/kraftcelebrationtour or www.RDS.ca/tourneedecelebrationkraft to vote for their favourite Kraft Celebration Tour nominations. Voting is unlimited and runs from 12 noon ET each day for a 24-hour period.
During the voting period, SPORTSCENTRE on TSN and SPORTS 30 on RDS highlight the day’s featured match-up with a look at the dueling communities and their proposed community refreshes. Results of each vote will be announced the following day on SPORTSCENTRE and SPORTS 30.
The other communities selected as finalists for the Kraft Celebration Tour, along with their match-ups and scheduled voting dates, are as follows:
· Tuesday, July 13: Port Dover, ON vs. Victoria Village (Toronto), ON
· Wednesday, July 14: Gagetown, NB vs. Pictou, NS
· Thursday, July 15: Pinawa, MB vs. Steinbach, MB
· Friday, July 16: Abrams Village, PE vs. Georgetown, PE
· Monday, July 19: Indian Head, SK vs. Outlook, SK
· Tuesday, July 20: Wakefield, QC vs. Beauceville, QC
· Wednesday, July 21: Fort Macleod, AB vs. Wetaskiwin, AB
· Thursday, July 22: Elmvale, ON vs. Brighton, ON
· Friday, July 23: New Westminster, BC vs. Nelson, BC
In addition to voting, fans can follow the Kraft Celebration Tour on Facebook and its personalities on Twitter, and get all the latest news on the Tour on TSN.ca.
About Kraft Canada
With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.
About TSN
TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, Blue Jays Baseball, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry-leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.
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