TSN Partners with Prominent Brands to Bring 2010 CFL ON TSN Season to Fans
Toronto, ON (June 29, 2010) – TSN teams up with some of the biggest brands in Canada to deliver the 2010 CFL ON TSN season to fans across the country. Returning as sponsors of Canada’s league on TSN are Gibson’s Finest Canadian Whisky, Nissan, Purolator, RONA, Samsung and Wendy’s, along with new sponsors Ford, Mr. Lube, Scotiabank and The Brick.
“It is a testament to the strength of the CFL® and the popularity of the league that we have been able to partner with these prominent brands to bring the 2010 CFL ON TSN season to fans from coast to coast,” said Joe Carter, Senior Vice-President, CTV Specialty Sales. “These long-standing partnerships enable TSN to ensure that the CFL ON TSN experience is more appealing and interactive for fans in the stands and at home.”
In addition, TSN has once again partnered with Purolator, Wendy’s, Gibson’s Finest Canadian Whisky, and Nissan, along with new partner Scotiabank, to bring fans closer to the action on the field with exciting CFL® consumer promotions all season long. Highlights include:
· Purolator Tackle Hunger – The multi-award winning promotion returns for a remarkable eighth season with spokesperson and CFL ON TSN analyst Chris Schultz. In total, the program has delivered more than three million pounds of food since its launch in 2003.
· Wendy’s Kick for a Million – TSN is back looking for Canada’s next millionaire as the award-winning contest returns for its sixth instalment. The contest launches on July 26, at which time all details will be announced.
· Gibson’s Finest Fan Competition – For the second year in a row, TSN and Gibson’s Finest Canadian Whisky are giving diehard CFL® fans the chance to be in the stands for the GREY CUP® and be a presenter alongside CFL ON TSN analyst Matt Dunigan at the GIBSON’S FINEST CFL PLAYER AWARDS 2010.
· Nissan Armchair Hero – The brand-new promotion gives fans the opportunity to play head coach and create custom offensive plays for their favourite CFL® team – with the chance of having their play added to their team’s playbook. Fans also have the chance to win the grand prize – a 2011 Nissan Juke. The promotion launches July 16.
· Scotiabank Kid Captain and Show Your Colours – TSN, Scotiabank and CFL® clubs across the country team up to deliver two new promotions. Scotiabank Kid Captain gives kids between the ages of 7 and 14 the once-in-a-lifetime chance to step into a CFL® game and participate in the pre-game festivities on the field, including the coin toss with their CFL® home team. Scotiabank Show Your Colours features one lucky family and their CFL® experience during Friday Night Football on TSN. Both programs run throughout the 2010 CFL® season.
TSN is Canada’s Sports Leader and Canada’s most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, MLB, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis and Championship Boxing events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN is a division of CTVglobemedia.
- TSN -