TSN Scores Winning Multi-platform NHL Trade Deadline Coverage
– TSN’s TradeCentre more than doubles the audience of its closest competitor –
– TSN.ca records one of its busiest days ever –
– TSN MOBILE TradeCentre App was #1 free app on iTunes Canada store –
– 600 Retro Gino Reda Mugs sold on TSNShop.ca with proceeds going to charity –
Toronto, ON (March 5, 2009) – While light on blockbuster trades, TSN’s TRADECENTRE coverage delivered blockbuster audiences for TSN across multiple platforms. Hockey fans flocked to TSN’s team of experts for all of the news and analysis on the NHL trade deadline on TSN, TSN.ca, TSN Mobile, Twitter and the TSN Fan Page on Facebook.
Broadcast
On TSN, TRADECENTRE 2010 attracted more viewers than all other Canadian sports networks combined. Overnight data from BBM Canada Research confirmed today, TSN delivered an average audience of 184,000 viewers (2+) for its 10 hour broadcast of TRADECENTRE 2010 (8 a.m. to 6 p.m. ET), more than double Rogers Sportsnet’s audience (85,000) for its Trade Deadline show (8 a.m. to 6:30 p.m. ET).
Overall, more than 2.6 million Canadians tuned in at some point during TSN’s 10 hours of TRADECENTRE 2010 coverage.
The NHL Trade Deadline edition of That’s Hockey recorded one of its highest average audience of the season with 384,000. Then TSN’s broadcast of the Vancouver-Detroit game attracted an impressive 865,000 viewers.
TSN.ca
TSN.ca recorded its fourth busiest day of all time yesterday with 12.8 million page views*. This volume of traffic is more than four times TSN.ca’s daily average. To date, the top four busiest days in TSN.ca history have been on the NHL Trade Deadline Day.
Yesterday, TSN.ca registered 1.1 million unique visitors and 428,000 total video views with live streaming accounting for more than 100,000 of those video views.
Jay Onrait’s popular TRADECENTRE Blog attracted more than 40,000 unique viewers**
In addition to all of the news on TSN.ca, thousands of hockey fans received breaking trade deadline news by following TSN’s Hockey Insiders Bob McKenzie and Darren Dreger on Twitter.
On Facebook, tens of thousands of users engaged in TRADECENTRE discussion on the TSN fan page.
TSN MOBILE
Overall, TSN MOBILE attracted a record amount of traffic with 1.2 million page views from users with mobile devices. Throughout the day TSN.ca issued close to 900,000 TRADECENTRE text alerts to fans with mobile devices.
TSN’s TradeCentre iPhone App was downloaded 56,000 times leading up to the NHL Trade Deadline. It was the top-ranked free app in the iTunes Canada store on March 2 and March 3. As the deadline hit at 3 p.m. ET, close to 14,500 people were watching the live stream on their iPhone or iPod touch through the TSN TradeCentre App.
TSNShop.ca
TSN’s online store TSNShop.ca sold 600 of the Retro Gino Reda mugs yesterday generating thousands of dollars that will go towards World Vision Canada’s relief efforts in Haiti. Gino has worked with World Vision Canada since 2001. The popular mugs feature Reda with his classic moustache from the 1980s. The mugs were made famous last year by Jay Onrait during his annual TradeCentrE Blog.
About TSN
Official broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games and London 2012 Games of the Olympiad, TSN, a division of CTVglobemedia, is Canada’s Sports Leader and Canada’s most-watched specialty network. TSN’s comprehensive broadcast schedule features an exciting lineup of sports including NHL, IIHF, CFL, NFL, NBA, Blue Jays Baseball, Season of Champions Curling, Golf’s Majors, F1, NASCAR Sprint Cup, Grand Slam Tennis, Championship Boxing and Mixed Martial Arts events. TSN properties include TSN2, TSN MOBILE and the industry leading sports website TSN.ca. TSN delivers more sports coverage in High Definition than any other network in Canada.
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