ESPN STAR Sports Rebrands as Sports Season Heats Up
Enriching experience for Sports Fans in store as Asia’s No. 1 Sports Content Provider rebrands STAR Sports & revitalizes on-air presentation for ESPN and STAR Sports
7 September, Singapore: As the sports season heats up with a buffet of top world-class events, fans across Asia will experience sports in a brand new way on ESPN & STAR Sports as Asia’s No. 1 sports content provider rebrands and launches its new on-air presentation across its networks today.
The new branding & channel presentation leverages on ESPN & STAR Sports’ exciting and distinct brand equities to further strengthen their connection with current audiences and attract new demographics, as fans gear up to catch the exciting action from major sporting events such as the ICC Champions Trophy, Airtel Champions League Twenty20, Formula One Grand Prix and the Barclays Premier League this September.