ESPN STAR Sports Launches MyEG Xtra Time, Malaysia’s First Sports Entertainment Programme!
Presented by locals Fazura and Marion Caunter on STAR Sports Malaysia, new weekly show covers
sports celebrities outside the sporting arena
8 December 2009, Malaysia – ESPN STAR Sports, Asia’s biggest sports content provider, has launched Malaysia’s first sports entertainment programme on STAR Sports in the weekly magazine show MyEG Xtra Time, starting this Thursday, 10 December on STAR Sports at 10.30pm.
Presented by popular presenters and former VJs Fazura and Marion Caunter, the weekly magazine show covers the latest news surrounding famous sports personalities outside the sporting arena and all the drama that follows them, such as gossip about WAGs of famous sportsmen as well as the latest fashion trends and faux pas of the world’s biggest sports names. Read more…
The new branding & channel presentation leverages on ESPN & STAR Sports’ exciting and distinct brand equities to further strengthen their connection with current audiences and attract new demographics, as fans gear up to catch the exciting action from major sporting events such as the ICC Champions Trophy, Airtel Champions League Twenty20, Formula One Grand Prix and the Barclays Premier League this September.