ESPN STAR Sports Scores a Winner with Live and Exclusive Barclays Premier League Multi-Platform Rights in Key Asian Markets until 2013
7 October 2009, Singapore: ESPN STAR Sports (ESS), Asia’s biggest sports content provider, announced today that
Manu Sawhney, Managing Director, ESPN STAR Sports
it has secured exclusive rights to broadcast the Barclays Premier League (BPL) on multiple platforms in 18 markets across Asia including: India, Indonesia, East Timor, Cambodia, Laos, Myanmar, North & South Korea, The Philippines, Bangladesh, Bhutan, Maldives, Mongolia, Nepal, Pakistan, Sri Lanka and in partnership with Astro for Malaysia & Brunei.
For the first time, all 380 matches of BPL will be available to be shown live across multiple platforms including Television, Internet and Mobile with up to 190 matches available on a VOD basis. This win reaffirms ESPN STAR Sports’ longstanding partnership with the Premier League stretching back more than a decade, a relationship which has seen the BPL brand enjoying massive growth since its initial broadcast on the ESS networks in 1995.