Presented by locals Fazura and Marion Caunter on STAR Sports Malaysia, new weekly show covers sports celebrities outside the sporting arena

8 December 2009, Malaysia – ESPN STAR Sports, Asia’s biggest sports content provider, has launched Malaysia’s first sports entertainment programme on STAR Sports in the weekly magazine show MyEG Xtra Time, starting this Thursday, 10 December on STAR Sports at 10.30pm. 

Presented by popular presenters and former VJs Fazura and Marion Caunter, the weekly magazine show covers the latest news surrounding famous sports personalities outside the sporting arena and all the drama that follows them, such as gossip about WAGs of famous sportsmen as well as the latest fashion trends and faux pas of the world’s biggest sports names. 

The first-of-its-kind sports entertainment programme, with its focus on athletes as celebrities, off-the-field gossip, fashion-centric content and stylish presentation, aims to target male viewers who naturally have an affinity for sports as well as attract female audiences. 

Said Hasnan Hassan, Director, Business Development, Advertising Sales, ESPN STAR Sports: “MyEG recognizes that being associated with sports can help extend and strengthen their brand visibility in Malaysia. As Asia’s top sports content provider, we not only look at creating better experiences for our viewers but also for our clients. Our partnership with MyEG is another example of our ability to develop customized media solutions that help meet our client’s brand objectives and create a deeper connection between the brands and viewers. “ 

“Sports are often associated with football and men,” said TS Wong, Managing Director, MyEG Services Berhad. “With its blend of sports entertainment news and fashion, MyEG Xtra Time is the perfect platform for us to reach out to female demographics in a lively and entertaining format. With Fazura and Marion onboard as presenters, we are confident that this great collaboration between MyEG and ESPN STAR Sports will achieve that goal.” 

MyEG Xtra Time will be presented with plenty of style, sass and spunk, and viewers in Malaysia would be familiar with the vivacious duo as former music VJs. Fazura is one of Malaysia’s most promising actresses before becoming a VJ with MTV Asia, whilst Penang-born Caunter became known for her work with Channel [V]. 

Said Fazura, ‘Sports is often synonymous with male viewers, but with MyEG Xtra Time’s new concept of sports entertainment, I’m sure we’ll have lots of ladies tuning in as well! Men love sports, but I’m sure they’ll stay glued to the screens with the latest news outside the sports arena – and I’m certain lots of ladies will tune in as well with the gossipy nature of the show!” 

Her new co-host Caunter added: “The concept of MyEG Xtra Time is the first-of-its-kind in Malaysia and I’m looking forward to delivering all the latest sports entertainment news, fashion nuggets, updates on the dating scene of sports celebrities, and all the off-the-field drama! I think the experience that we have as VJs will definitely add an entertaining spin to the show.”

Catch the spicier side of sports on MyEG Xtra Time every Thursday at 10.30pm on STAR Sports.

Kindly click on the image below for a preview of the show.

About ESPN STAR Sports

ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia’s definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay-TV services. 

ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia. ESPN STAR Sports has 18 networks covering 24 countries, each localised to deliver differentiated world-class premier sports programming to Asian viewers. This includes ESPN SEA, ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN SEA 2, ESPN Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports SEA, STAR Sports SEA 2, STAR Sports Taiwan, STAR Cricket and ESPNEWS. 

On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events around Asia. ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. The multi-lingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw interact with millions of users providing them with in-depth sports news, results and competitions. Developed for the sports fan that is constantly on the move, mobileESPN enables the serious sports fan to follow their favourite sports more closely than ever before with a combination of specially produced video news clips, in-depth news coverage and analysis.

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29 November 2009, Malaysia: Malaysian fans can now look forward to catching SportsCenter Malaysia in Bahasa Malaysia when the popular flagship sports news programme from ESPN STAR Sports debuts at 10.30pm tomorrow, 30 November 2009.

Hosted by SportsCenter Malaysia host Lisa Wong and Reem Shahwa, presenter of STAR Sports’ Score Tonight, the edition in Bahasa Malaysia will deliver the best international and local sports in the fine tradition of the iconic sports show.

With a focus on the latest news from the local sporting scene, viewers in Malaysia can expect to see more of their national sporting heroes every weeknight on ESPN in addition to getting a comprehensive coverage of international sports in Bahasa Malaysia.  SportsCenter Malaysia was launched in April 2007 in English and it continues to be a favorite among Malaysian sports fans garnering a strong following and record viewership. The show continues to garner high ratings, and recently drew a 2.78 TVR in November 2009 among male pay-TV audiences aged 25-34 years old.

Manu Sawhney, Managing Director, ESPN STAR Sports

Said Manu Sawhney, Managing Director, ESPN STAR Sports, “We remain committed to bringing the best sports content in the most relevant and engaging manner to Malaysian viewers. The Bahasa Malaysia edition of SportsCenter Malaysia is a testament of our commitment to deliver the best international and local sports content to fans, customized to meet their needs and in their preferred language. With the vibrant sports scene and the strong following of sports in Malaysia, this edition will bring sports closer to fans like never before in Malaysia.”

The English edition led by Jeevan Selvanathan, Lisa Wong, Rashid Salleh and Edleen Ismail will continue to air at 7:00pm every weekday, followed by SportsCenter Asia at 7:30pm. Rounding this comprehensive offering of sports news will be the new edition in Bahasa Malaysia at 10.30 pm every weeknight.

SportsCenter Malaysia in Bahasa Malaysia is the sixth localized version of SportsCenter from ESPN STAR Sports, and has Celcom and MyEG as presenting sponsors with Profitable Group as an Associate Sponsor for the programme. Other localized editions delivered across the region include SportsCenter Asia (English), SportsCenter India (English), SportsCenter Taiwan (Mandarin), SportsCenter Hong Kong (Cantonese) and SportsCenter Malaysia (English).

 - 30-

 About ESPN STAR Sports 

ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia’s definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay-TV services. 

ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia. ESPN STAR Sports has 18 networks covering 24 countries, each localised to deliver differentiated world-class premier sports programming to Asian viewers. This includes ESPN SEA, ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN SEA 2, ESPN Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports SEA 2, STAR Sports Southeast Asia, STAR Sports Taiwan, STAR Cricket and ESPNEWS.

On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events around Asia. ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. The multi-lingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw and footballcrazy.tv interact with millions of users providing them with in-depth sports news, results and competitions. Developed for the sports fan that is constantly on the move, mobileESPN enables the serious sports fan to follow their favourite sports more closely than ever before with a combination of specially produced video news clips, in-depth news coverage and analysis.