GLEESON EXPANDS ROLE WITH ESPN DIGITAL MEDIA
ESPN announced today that Tom Gleeson, vice president, digital media, ESPN International – who currently oversees the company’s growing digital businesses in Europe, the Middle East and Africa (EMEA), will expand his responsibilities to include oversight of all ESPN digital media efforts outside of the U.S. In this role, he will direct the company’s Internet, mobile and broadband businesses in EMEA, Latin America, and Asia/Pacific Rim. Gleeson will remain based in London and report to Russell Wolff, executive vice president and managing director, ESPN International. Read more…
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The new branding & channel presentation leverages on ESPN & STAR Sports’ exciting and distinct brand equities to further strengthen their connection with current audiences and attract new demographics, as fans gear up to catch the exciting action from major sporting events such as the ICC Champions Trophy, Airtel Champions League Twenty20, Formula One Grand Prix and the Barclays Premier League this September. 