ESPN STAR Sports launches new Bahasa Malaysia edition of SportsCenter Malaysia
Malaysian fans to enjoy the best coverage of international and local sports in Bahasa Malaysia
29 November 2009, Malaysia: Malaysian fans can now look forward to catching SportsCenter Malaysia in Bahasa Malaysia when the popular flagship sports news programme from ESPN STAR Sports debuts at 10.30pm tomorrow, 30 November 2009.
Hosted by SportsCenter Malaysia host Lisa Wong and Reem Shahwa, presenter of STAR Sports’ Score Tonight, the edition in Bahasa Malaysia will deliver the best international and local sports in the fine tradition of the iconic sports show.
With a focus on the latest news from the local sporting scene, viewers in Malaysia can expect to see more of their national sporting heroes every weeknight on ESPN in addition to getting a comprehensive coverage of international sports in Bahasa Malaysia. SportsCenter Malaysia was launched in April 2007 in English and it continues to be a favorite among Malaysian sports fans garnering a strong following and record viewership. The show continues to garner high ratings, and recently drew a 2.78 TVR in November 2009 among male pay-TV audiences aged 25-34 years old.
Manu Sawhney, Managing Director, ESPN STAR Sports
Said Manu Sawhney, Managing Director, ESPN STAR Sports, “We remain committed to bringing the best sports content in the most relevant and engaging manner to Malaysian viewers. The Bahasa Malaysia edition of SportsCenter Malaysia is a testament of our commitment to deliver the best international and local sports content to fans, customized to meet their needs and in their preferred language. With the vibrant sports scene and the strong following of sports in Malaysia, this edition will bring sports closer to fans like never before in Malaysia.”
The English edition led by Jeevan Selvanathan, Lisa Wong, Rashid Salleh and Edleen Ismail will continue to air at 7:00pm every weekday, followed by SportsCenter Asia at 7:30pm. Rounding this comprehensive offering of sports news will be the new edition in Bahasa Malaysia at 10.30 pm every weeknight.
SportsCenter Malaysia in Bahasa Malaysia is the sixth localized version of SportsCenter from ESPN STAR Sports, and has Celcom and MyEG as presenting sponsors with Profitable Group as an Associate Sponsor for the programme. Other localized editions delivered across the region include SportsCenter Asia (English), SportsCenter India (English), SportsCenter Taiwan (Mandarin), SportsCenter Hong Kong (Cantonese) and SportsCenter Malaysia (English).
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About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia’s definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay-TV services.
ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia. ESPN STAR Sports has 18 networks covering 24 countries, each localised to deliver differentiated world-class premier sports programming to Asian viewers. This includes ESPN SEA, ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN SEA 2, ESPN Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports SEA 2, STAR Sports Southeast Asia, STAR Sports Taiwan, STAR Cricket and ESPNEWS.
On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events around Asia. ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. The multi-lingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw and footballcrazy.tv interact with millions of users providing them with in-depth sports news, results and competitions. Developed for the sports fan that is constantly on the move, mobileESPN enables the serious sports fan to follow their favourite sports more closely than ever before with a combination of specially produced video news clips, in-depth news coverage and analysis.