ESPN STAR Sports Rebrands as Sports Season Heats Up
Enriching experience for Sports Fans in store as Asia’s No. 1 Sports Content Provider rebrands STAR Sports & revitalizes on-air presentation for ESPN and STAR Sports
7 September, Singapore: As the sports season heats up with a buffet of top world-class events, fans across Asia will experience sports in a brand new way on ESPN & STAR Sports as Asia’s No. 1 sports content provider rebrands and launches its new on-air presentation across its networks today.
The new branding & channel presentation leverages on ESPN & STAR Sports’ exciting and distinct brand equities to further strengthen their connection with current audiences and attract new demographics, as fans gear up to catch the exciting action from major sporting events such as the ICC Champions Trophy, Airtel Champions League Twenty20, Formula One Grand Prix and the Barclays Premier League this September.
This extensive exercise includes rebranding STAR Sports, developed with an aim to keep the brand fresh and relevant to young and diverse demographics; and launching the new presentation for both ESPN & STAR Sports, conceptualized and developed to portray the dynamism of sports as communicated by these two strong and unique brands in their own signature style. The new presentation incorporates bold colour palates, vibrant motifs and features on-air talents from each network underscoring the brand personalities of each channel.
Said Manu Sawhney, Managing Director, ESPN STAR Sports: “With so many exciting sports properties currently being broadcast on our channels, the new branding for STAR Sports and the refreshed on-air presentations for each channel brand aim to enthuse and exhilarate sports fans and continue our strong and enduring association with them. Sports is a visual spectacle and our on-air packages aims to enhance this experience by speaking in the same dynamic and energetic language of sports, while articulating the channels’ brand promise to viewers across all age-groups and demographics.
“SportsCenter has a long and strong tradition of delivering the best international sports to viewers across the region and it is just as important to present sports news in new and engaging manner to reinforce its unique position. We are confident that sports fans will enjoy this new enhanced presentation of their favourite sports programme.”
ESPN and STAR Sports new on-air presentation will be broadcast across its networks covering 24 countries. It includes on-air graphic elements such as, brand idents, presenter idents, logo stings, bumpers, end pages, lower thirds, menu boards, backgrounds, monthly highlights and billboards.
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The new on-air presentation of ESPN reinforces its status as the ‘Home of Sports’ highlighted by the “Scoreboard” motif that communicates the informative and newsy characteristics of the sports channel. This visual representation is extended across various on-air presentation elements reinforcing its position of authority. |
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STAR Sports builds on its profile as the channel that celebrates sports, highlighting the lifestyle and interactive aspect of spectatorship with a strong visual language that conveys enthusiasm and engagement. The new “Circle” symbol captures this spirit of action and entertainment involving fans to become a part of this exciting community. |
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Asia’s top sports news channel will be televised with a new state-of-the-art virtual set that is designed to enhance the viewing experience for sports fans and its new presentation features innovative new graphics package aimed at delivering sports news, results, and scores in a dynamic and viewer-friendly manner. |
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia’s definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay and free-to-air services.
ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia. ESPN STAR Sports has 17 networks covering 24 countries, each localised to deliver differentiated world-class premier sports programming to Asian viewers. This includes ESPN SEA, ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN SEA 2, ESPN Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports SEA, STAR Sports SEA 2, STAR Sports Taiwan, and STAR Cricket
On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events around Asia. ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. The multi-lingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw and footballcrazy.tv interact with millions of users providing them with in-depth sports news, results and competitions. Developed for the sports fan that is constantly on the move, mobileESPN and STAR Sports Mobile delivers differentiated mobile content targeted at its various audiences. mobileESPN enables the serious sports fan to follow their favourite sports more closely than ever before with a combination of specially produced video news clips, in-depth news coverage and analysis. STAR Sports Mobile aims to provide interactive and entertaining opportunities to engage with sports, delivering exclusive video excerpts from leading football clubs Arsenal and Liverpool as well as highlights from STAR Sports original programmes covering opinions, instructional tips and the latest online game reviews.
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